The world’s largest chip maker wants to see a new kind of economy bloom around personal data.
Intel is a $53-billion-a-year company that enjoys a near monopoly on the computer chips that go into PCs. But when it comes to the data underlying big companies like Facebook and Google, it says it wants to “return power to the people.”
Intel Labs, the company’s R&D arm, is launching an initiative around what it calls the “data economy”—how consumers might capture more of the value of their personal information, like digital records of their their location or work history. To make this possible, Intel is funding hackathons to urge developers to explore novel uses of personal data. It has also paid for a rebellious-sounding website called We the Data, featuring raised fists and stories comparing Facebook to Exxon Mobil.