Internet Safety Video “contest”

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    Henry Brown
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    From Identity Theft Resource Center: http://www.idtheftcenter.org/artman2/publish/headlines/Video_contest_on_internet_safety_it_s_the_hot_new_Trend.shtml

    Trend Micro and International Internet Safety Coalition
    Announce the 2nd Annual “What’s Your Story?” Video Contest

    World’s most prominent youth social networks and Internet safety advocates join together to give young people a voice in their own online safety.

    Cupertino, Calif. – February 8, 2011 – Trend Micro today announced the 2nd annual “What’s Your Story?” video contest, a newly international, user-generated video contest that empowers youth to be leaders in educating others about being safe online. Sponsored and supported by Trend Micro Internet Safety for Kids & Families and a number of participating organizations, the goal of the contest is to help parents, teachers and youth become more aware of Internet safety issues so young people can be safe and responsible online.

    Trend Micro Internet Safety for Kids & Families has teamed with some of the world’s leading organizations that either provide access to kids online or advocate for their safety. All of them share Trend Micro’s vision and commitment toward Internet safety. The judging panel for 2011 includes:

    * Childnet International
    * Common Sense Media
    * ConnectSafely
    * Facebook
    * The Jennifer Smart Foundation
    * Identity Theft Resource Center
    * myYearbook
    * Net Family News
    * Trend Micro
    * Web Wise Kids

    The contest asks anyone 13 and older, including teachers with their classrooms, to create and submit a video educating their peers about the risks on the Internet and how best to stay safe when engaging in online activities such as texting, instant messaging, or using social networking sites. Contest categories mirror some of the largest challenges to being safe online: Being a Good Online Citizen, Using a Cell Phone Wisely, and Maintaining Your Online Privacy.

    “We wanted to create a fun and relevant way for everyone, especially today’s youth, to be involved in their own online safety,” said Lynette Owens, director, Trend Micro’s Internet Safety for Kids & Families . “Last year, we were impressed with the level of engagement that teens in particular showed in this contest, and felt it was important to continue it. We are honored to be joined this year by some of the world’s leading organizations advocating for youth online safety. Together, we believe ‘What’s Your Story’ aims to promote the positive use of the very thing we are trying to keep kids safe on.”

    What makes “What’s Your Story?” unique is the peer review and crowd-sourcing aspect of the contest. Unlike other video contests that usually rely on static and subjective criteria, “What’s Your Story” gets kids to stay actively engaged throughout the entire process. Only the highest-rated and most-viewed videos will be considered for prizes by the contest judges, so views and ratings can make a difference. By sharing their submissions and encouraging others to view and vote, kids become active participants in the education process.

    According to the Pew Internet and American Life Project, 93% of US teens go online, and while much of the time they connect from home (89%), they are also connecting in other places such as school (77%), someone else’s house (71%), and the library (60%). Mobile safety is another growing issue with 75% of 12- to 17- year olds in the US owning cell phones. With this increasing use by youth online in places other than home, more effective solutions to educate kids are needed so they can be smarter along the way.

    To this end, “What’s Your Story?” will award a grand prize of $10,000 to the winning entry, with special categories for schools and individuals who submit entries. This allows parents and schools to have an effective way to create positive dialogue with kids and offer an interactive learning tool, in the classroom, around the kitchen table, and to be part of the solution.
    Contest winners will be announced in April.

    To learn more about the contest and to submit a video, visit http://whatsyourstory.trendmicro.com

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