Job - Director of Marketing/Communication, Woolley Theatre

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    Steve Ressler
    Keymaster

    Posted for a friend who is heavily involved there...more & more govt events being held there

    Director of Marketing and Communications

    Reports to: Managing Director

    Objective: Achieve earned revenue goals, build audiences, and oversee all organizational communications.

    Specific Duties and Responsibilities:

    • Generate all earned revenue including subscriptions, single tickets, and group sales, as well as facility rentals, program advertising, concessions, merchandise, etc.
    • Develop all pricing, packaging, and discounting strategies
    • Build, analyze, and exploit the Tessitura database
    • Conduct audience research and surveying
    • Supervise all customer service touch points
    • Shape all organizational communications and ensure they are represented consistently through channels such as the web site, e-mail, advertising, visuals, publications, and collateral materials for patrons, artists, donors, supporters, community partners, the press, bloggers, social media, and our local and national theatre colleagues
    • Manage the Woolly Mammoth brand (including all graphical standards)
    • Administer a budget of more than $600K
    • Supervise a staff of four, including a Sales Manager, Graphic Design & Web Manager, Press & Digital Content Manager, and Box Office Manager, plus an intern
    • Marshal the varied resources and diverse talents of the theatre’s Board, staff, and artists to achieve goals
    • Work closely with the development, literary, and connectivity departments
    • Participate as a member of the theatre’s senior staff, engaging in long-range planning and other cross-departmental initiatives

    Skills and key characteristics:

    The successful candidate will have a college or graduate-level degree in marketing, communications, or arts administration. Several years of theatrical industry experience is preferred. Specifically, the ideal candidate will:

    • Be a highly creative and strategic thinker with a proven track-record in creating and executing campaigns that generate sales and maximize return on investment
    • Possess a strong point of view about how to market provocative new plays and effectively share that strategy with the staff and Board.
    • Understand consumer buying behavior, how it affects ticket sales, and how dynamic pricing can be applied to such findings.
    • Be able to employ customer and market research and data analysis in decision-making.
    • Have a strong understanding of electronic and interactive media, and the ability to create and implement creative campaigns and tracking through social media.
    • Be able to align, enhance, and manage the Woolly brand across multiple channels.
    • Possess exceptional oral and written communication skills.
    • Effectively manage and develop a strong marketing team.
    • Build confidence and rapport among colleagues and stakeholders.
    • Exhibit a creative, collegial, and collaborative work style and a close attention to detail.
    • Be passionate about theater and new work in particular.

    Highly competitive candidates will have a strong understanding of social media, dynamic pricing, and innovative subscription models.

    Salary and benefits:

    • Salary will be competitive and commensurate with experience.
    • The position includes 100% health coverage for the employee plus two weeks’ paid vacation annually.
    • There is a 401K employee retirement plan in place, to which the theatre contributes when it is able.

    How to Apply:

    Please send your résumé and a cover letter that details why you’d like to work for Woolly Mammoth to:

    Jeffrey Herrmann, Managing Director
    c/o Ellys Abrams
    Woolly Mammoth Theatre Company
    641 D Street, NW
    Washington, DC 20004
    [email protected]

    No phone calls, please.

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