Job – FDA Social Media Manager

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    Steve Ressler
    Keymaster

    Cool job opening – http://www.usajobs.gov/GetJob/ViewDetails/305946700

    Job Title:Technical Information Specialist (Social Media)

    Department:Department Of Health And Human Services

    Agency:Food and Drug Administration

    Job Announcement Number:HHS-FDA-DE-12-583610

    SALARY RANGE:

    $105,211.00 to $136,771.00 / Per Year

    OPEN PERIOD:

    Wednesday, January 04, 2012 to Wednesday, January 18, 2012

    SERIES & GRADE:

    GS-1412-14

    POSITION INFORMATION:

    Full Time – Permanent

    PROMOTION POTENTIAL:

    14

    DUTY LOCATIONS:

    1 vacancy(s) – Silver Spring, MD United StatesView Map

    WHO MAY BE CONSIDERED:

    United States Citizens

    JOB SUMMARY:

    Become a part of the Department that touches the lives of every American! At the Department of Health and Human Services (HHS) you can give back to your community, state, and country by making a difference in the lives of Americans everywhere. It is the principal agency for protecting the health of citizens. Join HHS and help to make our world healthier, safer, and better for all Americans.

    This position is located in the Department of Health Of Human Services (DHHS), Food and Drug Administration (FDA), Office of the Commissioner (OC), Office of External Affairs (OEA),Web Communications Staff in Silver Spring, MD.

    This vacancy is also being announced concurrently with vacancy announcement HHS-FDA-MP-12-586153 under merit promotion procedures. Please review that announcement to see if you are eligible for consideration under merit promotion procedures. NOTE: Applicants must apply separately for each announcement in order to be considered.

    PHS Commissioned Corps Officers interested in performing the duties of this position within the Commissioned Corps (not as a career/career-conditional employee) are encouraged to apply under the merit promotion announcement indicated above.

    This announcement may be used to fill multiple positions in multiple locations.

    KEY REQUIREMENTS

    • U.S. Citizenship is required.
    • Background investigation required.

    DUTIES:

    Back to top

    This position is located in the Office of External Affairs, Web Communications Staff.

    -The Social Media Manager will implement the Agency’s New Media Strategy, developing brand awareness, generating inbound traffic and encouraging product adoption. This role coordinates with the internal Marketing and PR teams to support their respective missions, ensuring consistency in voice and cultivating a social media referral network.

    -Implement the social media strategy, coordinating with stakeholders across the Agency to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services .

    -Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date

    Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc.

    -Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.

    -Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.

    -Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.

    -Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.

    -Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion.

    Requirements:

    Monitor trends in social media tools, trends and applications .

    • Strong project management or organizational skills.
    • In-depth knowledge and understanding of social media platforms and their respective participants (Facebook, Digg, Youtube, Twitter, Flickr etc.) and how they can be deployed in different scenarios.
    • Knowledge of blogging ecosystem relevant to the Agency’s mission.
    • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships.
    • Team player, with the confidence to take the lead and guide other departments when necessary.
    • Good technical understanding and can pick up new tools quickly.
    • Public relations, Marketing, Sales, Community Management experience, a plus.

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