Microsoft and Social Networks

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This topic contains 2 replies, has 1 voice, and was last updated by  Henry Brown 6 years, 10 months ago.

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  • #178992

    Henry Brown

    Title: Microsoft Survey on Enterprise Social Use and Perceptions

    The ways in which people connect and the speed with which they communicate is faster than ever before. Social communication is nothing new on the personal level, with the sharing of news, images and status updates. It’s how people keep up with each other ’s lives.

    On the enterprise level, businesses have to be agile to keep up with the competition. And since communicating and sharing information with people is fundamental to the success of any business, many enterprises are taking measures to employ tools that can provide that extra edge.

    Microsoft wanted to find out more about the uses — or lack of use — of social tools in business. What social tools were most common, what tools were restricted and how far would people go to get their hands on those tools?

    These are just a few of the questions Microsoft asked in a major global survey — and the results from nearly 10,000 respondents may surprise you.

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  • #178997

    Henry Brown

    Microsoft Press Release
    Bring your own service: Employees want social tools at work, despite company restrictions and hesitation, reports new Microsoft survey

    REDMOND, Wash. — May 27, 2013 — Nearly half of employees report that social tools at work help increase their productivity, but more than 30 percent of companies underestimate the value of these tools and often restrict their use, according to new Microsoft research released today.

    The survey, conducted for Microsoft Corp. by research firm Ipsos among 9,908 information workers in 32 countries, also found that 39 percent of employees feel there isn’t enough collaboration in their workplaces, and 40 percent believe social tools help foster better teamwork. More surprisingly, 31 percent said they are willing to spend their own money to buy social tools.

    “Employees are already bringing their own devices into their workplaces, but now they are increasingly bringing their own services as well,” said Charlene Li, founder and analyst at Altimeter Group, a firm that studies social media and other technology trends. “Employees expect to work differently, with tools that feel more modern and connected, but are also reflective of how they interact in their personal lives. Enterprise social represents a new way to work, and organizations embracing these tools are improving collaboration, speeding customer responses and creating competitive advantages.”

  • #178995

    Henry Brown

    More Information and commentary from MS Smith’s blog on Network world

    Microsoft study shatters myth, says social media use increases work productivity
    Does your boss say no to social media at work? A two-year study as well as a Microsoft survey suggest social media usage increases work productivity.

    Does your boss frown on using social media while you are at work because it is a distraction that decreases productivity? Well you can tell him or her that’s a myth, since new results from a two-year study found that using social media at work actually increases productivity. A new Microsoft global survey agrees, “Nearly half of employees report that social tools at work help increase their productivity, but more than 30% of companies underestimate the value of these tools and often restrict their use.”

    “First of all, we’re starting to understand the very premise – that social media usage inhibits productivity – is a myth,” Nancy Baym wrote on the Microsoft Research Social Media Collective blog. “It’s not just that the premise is wrong – we’re also learning that blocking and banning policies are ineffective, giving traditionalist supervisors a false sense of control that, in reality, has been slipping away for years.” Baym pointed out that a two-year study, “Exploring social network interactions in enterprise systems: the role of virtual co-presence,” found that using social media at work can enhance workers’ productivity.

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