July 5, 2013 at 1:16 pm #179350
IMO interesting numbers!
Suspect that these numbers are going to have a very HIGH impact on BYOD and or the management of Mobile devices!…..
Be sure to visit Luke Wroblewski blog for connections to the source
If there was ever a case study that showcased just how quickly mobile impacted online behavior, it’s email. In just a few years mobile has overtaken desktop and webmail clients and changed when and where people read their email.
More than 20% of emails sent during the first six months of 2011 were opened on mobile devices. (source)
In February 2012, mobile overtook webmail client usage. (source)
As of March 2013 more email was read on mobile than on a desktop email clients or via webmail. (source)
79% use their smartphone for reading email, a higher percentage than those who used it for making calls. (source)
43% of mobile email users check email four or more times per day. (source)
The percentage of people that use on email on their smartphone is very different per country. Ranging from 75% in the last month in US, to 17% in India. (source)
72% of the people tested in a MailChimp study read their emails in bed. (source)
77% of participants reported that they check their email “everywhere” or “obsessively.” (source)
Other popular locations for reading email included on public transportation, out to eat, waiting in line, and more. (source)
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