Mobile Device Survey

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  • #170721

    Henry Brown
    Participant

    From AdOps

    comScore Reports August 2012 U.S. Mobile Subscriber Market Share

    OEM Market Share

    For the three-month average period ending in August, 234 million Americans age 13 and older used mobile devices. Device manufacturer Samsung ranked as the top OEM with 25.7 percent of U.S. mobile subscribers, followed by LG with 18.2 percent share. Apple continued to inch closer to the #2 ranking with 17.1 percent of mobile subscribers (up 2.1 percentage points), followed by Motorola with 11.2 percent and HTC with 6.3 percent.

    Smartphone Platform Market Share

    116.5 million people in the U.S. owned smartphones during the three months ending in August, up 6 percent versus May. Google Android ranked as the top smartphone platform with 52.6 percent market share (up 1.7 percentage points), while Apple’s share increased 2.4 percentage points to 34.3 percent. RIM ranked third with 8.3 percent share, followed by Microsoft (3.6 percent) and Symbian (0.7 percent).

    Mobile Content Usage
    In August, 75.6 percent of U.S. mobile subscribers used text messaging on their mobile device (up 0.8 percentage points). Downloaded applications were used by 53.4 percent of subscribers (up 2.3 percentage points), while browsers were used by 52 percent (up 2.2 percentage points). Accessing of social networking sites or blogs increased 1.6 percentage points to 38.3 percent of mobile subscribers. Game-playing was done by 34 percent of the mobile audience (up 0.5 percentage points), while 28.3 percent listened to music on their phones (up 1.3 percentage points).

  • #170723

    Henry Brown
    Participant

    more information and commentary from Internet Evolution blogger Maria Korolov:

    Companies Head for a Two-Phone BYOD World

    Enterprises are rapidly heading for a two-platform smartphone world, similar to the two-platform PC world they currently occupy.

    Some indicators: Record-breaking iPhone 5 preorders. IDC numbers showing that Apple and Android together control 85 percent of the smartphone market. Continued erosion of market share of the other competitors. Forget Microsoft; the big question now is whether Android or iOS will be preferred by business users.

    Need more?

    Earlier this week, comScore Inc. released August market share numbers showing that 52.6 percent of US smartphones were Androids; 34.6 ran Apple’s iOS; and Microsoft fell from a 4.0 percent share in May to 3.6 percent in August.

    Enterprises also can expect to see iOS numbers rise, given how the iPhone 5 broke sales records during its first weekend.

    What’s behind these figures? The more users a platform has, the more apps and accessories will become available for that device, and the more useful it will be for businesses as well.

    Last month, analyst Trip Chowdhry of Global Equities Research predicted that Apple and Android will have 98 percent of the market by the end of this year. The reason? None of the other smartphone contenders can boast the same level of adoption and the same volume of apps.

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