March 19, 2012 at 2:08 pm #156509
The Office of Management and Budget is re-thinking its mobile strategy. They’re working on a new roadmap — due in April — that will move away from apps and to focus more attention on improving functions and engaging citizens and businesses.
Lisa Schlosser, the deputy administrator in the Office of E-Government and IT, told the group at the AFFIRM conference on mobile computing in Washington, that the strategy is based on the administration’s desire to focus more broadly on how and when data is delivered, and not about the devices.
Schlosser says the new strategy will:
- “Be a little bigger than a mobility strategy, the new strategy will treat mobile devices as just the conduit for content. The goal is to get data to where it needs to be, regardless of the devices used.”
- “Embrace a bring-your-own-device ethos.”
- “It’s not about having something cool, although that’s nice, it’s not about the technology, it’s about how we deliver the mission agenda.”
What should be in the new mobile strategy? Is OMB making a mistake to move away from apps?
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