Paying for Internet Content

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This topic contains 0 replies, has 1 voice, and was last updated by  Henry Brown 5 years, 11 months ago.

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    Henry Brown
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    IMO a very good post which MIGHT be the starting point for what needs to be fully discussed….

    Newspapers, Paywalls, and Core Users

    This may be the year where newspapers finally drop the idea of treating all news as a product, and all readers as customers.

    One early sign of this shift was the 2010 launch of paywalls for the London Times and Sunday Times. These involved no new strategy; however, the newspaper world was finally willing to regard them as real test of whether general-interest papers could induce a critical mass of readers to pay. (Nope.) Then, in March, the New York Times introduced a charge for readers who crossed a certain threshold of article views (a pattern copied from the financial press, and especially the Financial Times) which is generating substantial revenue. Finally, and most recently, were a pair of announcements last month: The Chicago Sun-Times was adopting a new threshold charge, and the Minneapolis Star-Tribune said that their existing one was also working well. Taken together, these events are a blow to the idea that online news can be treated as a simple product for sale, as the physical newspaper was.

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