PIOs/PAOs: Good Perspective on Realities of Social Media Monitoring

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This topic contains 0 replies, has 1 voice, and was last updated by  Paul Eric Davis 8 years, 6 months ago.

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    Paul Eric Davis
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    I think the following article (and the links within it) provide an invaluable, rational, big-picture perspective on social media today: http://tinyurl.com/mcpgkd.

    There is a growing pressure to respond to, counter, or at the very least attempt to monitor social media discussions about your organization. While that can be useful, some balanced perspective was in order on what this means.

    I find it interesting that the concept of “content aggregation” is arising with greater frequency. Amid a proliferation of blogs and tweets, it’s becoming necessary for online media sources to build their brands and consolidate info — in other words, to perform the SAME function that traditional media has had to…

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