Program Manager, Online and Interactive Content at AIIM International

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    Andrea Baker

    Please send your resume and cover letters addressed to “Human Resources” and email them to [email protected]. If you would like to know more about AIIM, you can read more on our website at

    Staff: OPEN
    Reports to: Director, Market Access
    FLSA Status: Exempt
    Travel Required: less than 10%
    Location: The employee is required to work at AIIM headquarters office and eligible for Tele-working policy. Deviations from this requirement must be approved by supervisor.
    Infrastructure: AIIM provides standard office equipment.
    Summary: Under direct supervision, assist Director with online and interactive content initiatives to drive traffic to AIIM and sponsor content. Manage Microsite, eNewsletter, and eAdvertising programs.

    Specific Tasks:

    1. Social Networking
      1. Monitor Linkedin groups (AIIM and other industry groups)
      2. Create Linkedin discussions around Microsite and AIIM content.
      3. Monitor Twitter and create tweets to Microsite and AIIM content.
    1. AIIM website
      1. Post articles to AIIM Latest to drive traffic to events, research, and Microsite articles, etc.
      2. Post “Case Study of the Week” banners and rotate for Microsites.
      3. Monitor AIIM web traffic via Google analytics.
      4. Update stats sheet.
    1. eNewsletter
      1. Coordinate content, HTML code eNewsletter, pull list and send to subscribers.
      2. Coordinate headlines and classifieds.
      3. Post “Case Study of the Week” banner for Microsites in eNewsletter.
      4. Send leads to advertisers.
      5. Monitor and track subscriptions, opens and click thrus.
      6. Update stats sheet.
    1. Banner ads
      1. Post AIIM house ads, microsite sponsor banner ads, and advertiser banner ads to AIIM website.
      2. Monitor impressions and click-thrus.
      3. Provide stats (impressions/click-thrus).
    1. Microsites
      1. Post vendor and AIIM content to Microsite.
      2. Drive traffic via eNewsletter and social networking.
      3. Coordinate vendor content, process orders, and send weekly leads.
      4. Monitor and track traffic and leads.
      5. Update stats sheet
      6. Other duties as assigned.


    • Bachelor’s degree, preferably in Marketing or Communications, or equivalent experience.
    • Strong knowledge of social networking and web analytics to effect marketing activity.
    • Two (2) years experience, preferably in a Marketing setting.
    • Must have strong attention to detail, project and time management, planning, execution, and communication skills (verbal, written and interpersonal).
    • Understanding of core marketing principles such as driving traffic, market segmentation, targeting, etc.
    • Ability to write marketing copy for web and email based communications.
    • Must be able to interact with staff in a professional, effective, and proactive manner.
    • Must be able to interact with sponsors in a professional, effective and proactive manner.
    • Excellent HTML, PC and MS Office skills (Excel a must).

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