Qualified Leads

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This topic contains 0 replies, has 1 voice, and was last updated by  Dick Davies 9 years, 3 months ago.

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    Dick Davies

    I was in a sales meeting last week, and one of the managers starting exhorting the marketing liaison about not having enough “qualified leads.” I’ve heard that many times before, but this time I started thinking about “qualified leads” and the role of the salesperson.
    People buy on emotion and justify with reasons. The primary benefit of a live sales person is to create the emotion that begins the sale. That doesn’t necessarily create an immediate sale, and I had an “aha” moment last year when I had lunches with two of my previous technical partners…


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