Social Media Experts Need Not Apply

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This topic contains 7 replies, has 7 voices, and was last updated by  Stephanie Slade 7 years, 4 months ago.

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    Bill Brantley
    Participant

    Rant on why social media is just another facet of marketing – “Why I Will Never, Every Hire A ‘Social Media Expert.’

    “Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge.”

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