Joe Shumard and I are planning an experiment to encourage the members of the Alexandria, Virginia Chamber of Commerce to adopt Web 2.0 technology for their businesses. Joe was one of the original Sales Lab Irregulars and now does Membership for the Alexandria Chamber.
Joe found me when he was developing a tag line for the Chamber. He remembered my tagline and searched to see whether it was still being used. I was all over the page. That search and Joe's deal-making skills produced this assignment.
I think we are in a renaissance of how business is being done, and as more and more people use the internet for research, mastering internet marketing becomes increasingly important.