The Power of a Positive Brand in a Stereotyped Industry

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This topic contains 5 replies, has 4 voices, and was last updated by  Steve Ressler 5 years, 8 months ago.

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  • #156885

    William
    Participant

    So we all know numerous exceptions to the stereotypical federal bureaucrat and his even more black hole federal agency (at least you, me, your’s and mine are exceptions….). The positive feelings and thoughts we get when we think of those public servants and agencies are or can be associated with the brand or image that has been established (of course it works both ways, see my opening statement).

    What positive feelings and emotions are elicited when you recall particular federal agencies, their services or products and their people? What are they doing to get your mind to that place?

  • #156895

    Steve Ressler
    Keymaster

    NASA – rocket scientists…exploration

    NIH – scientists, saving us from cancer
    NCIS – smart, technical, etc

  • #156893

    Allison Primack
    Participant

    Here are some responses from the GovLoop Facebook community when asked “How can/do government agencies brand themselves positively in the public eye?”:

    Brian Reilly Part of the reason that WE THE PEOPLE are in such a bad way in Washington is that this city has become so incredibly polarized that facts have begun to become less and less and less important. Ideology has now become more important than facts, and ideological points now seem to trump factual points. Now, what seems to count is not what the facts are, nor what they reasonably might be in the future, but rather how much you can harm your opponent by twisting the facts, and how sharp you can make—and deeply embed—your political barbs. You know what I mean. We hear it every day on the news. This politician says the other one is lying; the other says another is cheating; a third calls a fourth a socialist even though the third took the very same position on the same issue 10 years ago; a fifth says yet another is trying to destroy America … I tire of this destructive rhetoric and the fact that none of them is really trying to get at what is the truth. Without a sincere quest for factual truth, a democracy cannot function.

    The alienation and polarization is rendering our political system dysfunctional and preventing (so far) a reasonable political solution for WE THE PEOPLE from being crafted and passing all the way through the system. We are, unfortunately, a political victim of the times. Mind you, my comments have absolutely nothing to do with the substance of any of the positions of any of the politicians—right, left, or center—and I want to make that perfectly clear. My concern is with the rhetoric. It is with the attitude behind the rhetoric that simply ignores facts, makes up other facts, and crafts accusations and personal attacks that calls people liars and cheats. We have seen that so much in the political primaries this year … the rhetoric has become, in my view, unacceptable. -not me

    Thomas W. Thornberry I’ve heard it speculated that once our elected officials began “playing to the cameras,” it became harder to “back down” on any issue because of millions of witnesses. Much of the much-criticized “shady deals” of the past, which may indeed have had corrupt overtones, actually led to political compromises that got things done. With everything now under the camera lights, only a tough, “I never back down” approach makes for infotainment; and leads to the polarization we see now.


    Thoughts?
  • #156891

    William
    Participant

    Nice addition Allison, thanks. Brian and Thomas have my vote as long as they consider that WE THE PEOPLE are the ones consuming the rhetoric. Assuming all aspects of our market-based economy aren’t dead, I must lay the massive negative discourse at the feet of the American citizens propping up cable news networks, radio talk shows and most newspapers…none of which can claim fair and balanced or indepth reporting. But, all depend on the whims of their advertisers.

    So, here’s the question: Is the Federal government’s negative reputation really the result of the polarized elected officials or the hard working career employees in the government.

  • #156889

    As a former journo, the agencies that had good PIOs always made me feel good about public service as a whole. (In the past, I had really good experiences with the EPA and OPM, just to name two.) Any agency that seems to want to give me information, rather than holding it back is always stellar in my book.

  • #156887

    William
    Participant

    Dorothy, sounds like you are talking about a collaborative spirit with an eye on common mission accomplishment? If true, those would be branding goals to suit just about any Federal agency.

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