Twitter and Privacy

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This topic contains 1 reply, has 1 voice, and was last updated by  Henry Brown 5 years, 5 months ago.

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  • #179338

    Henry Brown
    Participant

    IMO going to be an interesting situation, especially with some government systems which sometimes tend to not allow local user configuration….

    From Twitter Blog:

    Experimenting with new ways to tailor ads

    Starting soon, we will be experimenting with a way to make ads on Twitter more useful to our users in the United States by displaying promoted content from brands and businesses they’ve shown interest in. Users won’t see more ads on Twitter, but they may see better ones.

    How does this work? Let’s say a local florist wants to advertise a Valentine’s Day special on Twitter. They’d prefer to show their ad to flower enthusiasts who frequent their website or subscribe to their newsletter. To get the special offer to those people who are also on Twitter, the shop may share with us a scrambled, unreadable email address (a hash) or browser-related information (a browser cookie ID). We can then match that information to accounts in order to show them a Promoted Tweet with the Valentine’s Day deal. This is how most other companies handle this practice, and we don’t give advertisers any additional user information.

    While we want to make our ads more useful, we also want to give users simple and meaningful privacy options. Simply uncheck the box next to “Promoted content” in your account settings, and Twitter will not match your account to information shared by our ad partners for tailoring ads. This is the only place you’ll need to disable this feature on Twitter.

  • #179340

    Henry Brown
    Participant

    Additional information and commentary from Xeni Jardin’s Boing Boing Blog:

    Twitter to allow advertisers to target your browsing history, email addresses; here’s how to opt out

    Twitter announced today that it will now allow advertisers to tailor ads for you based on your activities off of Twitter (for instance, browsing third-party websites), and will also use personal information like email addresses to target the ads you see.

    Privacy-minded folks won’t be too happy.

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