What Are the Elements of An Awesome Infographic?

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This topic contains 6 replies, has 5 voices, and was last updated by  Chris Poirier 7 years, 4 months ago.

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  • #138097

    GovLoop’s Jeff Ribeira and I just pulled together an infographic that summarizes the new Pathways Program, which aims at achieving hiring reforms in Federal government. The first commenter made this remark:

    While this isn’t a bad poster (it summarizes good information), not sure I’d call it an infographic. What data is the lay out telling us? What about the colors? that in my mid is a key component of an infographic. Contrast that to this one on NASA Mars Missions: http://visual.ly/mars-missions There you get a timeline, achievement, and sponsoring country for every mission to Mars from the layout, icons, and colors.

    So it makes me wonder (and want to learn so we can keep improving and providing you even better content in the future):

    What are the elements of an awesome infographic?

    Please share examples of your favorites (or great sites to find them).

    Note: click that image upper right for 40 examples.

    For me, three elements I love:

    – incorporation of the subject matter as an image

    – sizing of those images to illustrate variances

    – effective use of color and/or shading to demonstrate differences

    Three websites where I find them:




    If you want to see more GovLoop infographs, check out this page:

    https://www.govloop.com/page/resources-1 (scroll down, bottom left)

  • #138112

    Chris Poirier

    Two Words: Mega Shark

  • #138110

    Chris Poirier
  • #138108

    Bill Brantley

    This is an excellent conversation! You might also want to add Stephen Few’s Perceptual Edge blog.

  • #138106

    Jeff Ribeira

    You mean Mega Shark wasn’t serious? In any case, it’s still a great infographic.

  • #138104

  • #138099

    Fernando Beltran

    It has to be memorable and it has to tell a good story (eye candy will take you only so far).

    Here are three examples of how we applied that principle to explain a fairly boring manufacturing process. It’s just a portion of a much larger infographic

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