What is the Difference Between a Customer and a Salesman? Home › Forums › Leadership and Management › What is the Difference Between a Customer and a Salesman? This topic contains 1 reply, has 1 voice, and was last updated by Tricia 8 years, 4 months ago. Author Posts November 20, 2009 at 6:58 pm #86066 Dick DaviesParticipant A customer starts with opinions. A salesman leaves with the commitment. If you’re not leaving with the commitment, check to see who starts with the opinions. Comments? November 20, 2009 at 8:59 pm #86068 TriciaParticipant A customer also educates …. they must let the sales person know what their wants and needs are. The Salesperson demonstrates or informs how their wants and needs are going to be met. Author Posts You must be logged in to reply to this topic.