November 12, 2009 at 2:51 pm #85300
Curious as to what people’s thoughts are on this subject…
November 12, 2009 at 3:44 pm #85326
It’s when people have had great ideas, had great results and are keen to share. That makes a good post. It’s when its brilliant that the ideas can be taken up by lots and lots of people….
November 12, 2009 at 4:01 pm #85324
I think a blog post can be brilliant in a variety of ways (but probably not all of these ways at the same time).
A brilliant blog post inspires “ah-ha” moments. They make you look at things in a new way.
A brilliant blog post also supports my current thoughts, and lets me know I’m not totally off-base in my thinking.
A brilliant blog post shares actionable steps, or points people to a new resource they can use.
November 12, 2009 at 7:21 pm #85322
A brilliant blog post has three essential elements: originality, pithiness, and resonance. Either the topic or the approach to it must be novel. The post can’t drag on; each sentence needs to be packed with meaning. And the end result must be that the post resonates with the reader – enough to compel the reader to talk about it and share it through e-mail and social networks.
November 16, 2009 at 1:01 pm #85320
Jacque (Brown) MyersParticipant
I agree with all of the points before, but I think the differentiator between a good post and brilliant post is a challenge to the reader – not just actionable steps but a call to action with inspiration to do something greater than what has been done before. For instance, take my colleague Steve Radick’s Twenty Theses for Government 2.0: Cluetrain Style. Most people on GovLoop have probably read it by now, but that post evoked a feeling that we were all a part of something bigger and should do our darndest to advance our cause.
November 16, 2009 at 3:30 pm #85318
Also agree with pretty much all the thoughts here. Would add…and maybe this goes without saying…that what makes a post “brilliant” probably also depends on the person reading it. Beyond the basics of good communication, the other stuff (relevance, originality, a meaningful call to action, etc.) is harder to pin down. The reader is the wild card. What I find original may be old hat to you and what resonates can be very personal. I get a sense of this regularly on Twitter, when browsing peoples’ favorites….plus it’s fun!
November 16, 2009 at 6:08 pm #85316
Viral, inspirational, supportive or correctional, original, pithy, relevant, compelling, clear, solid, accurate, finite, and challenging… What a list! This gives us a lot to work on.
Thank you all for these insightful comments. I plan to personally apply your feedback in my own Blogs and I hope that visitors to this discussion find your comments as helpful as I do.
Joshua, you echo what several others have said and remind us that even if we hit all of the above, that the reader still holds at least half of the control. That’s brilliant all by itself.
November 18, 2009 at 8:15 pm #85314
Currently reading, “What makes a blog successful?” – http://blog.penelopetrunk.com/2009/11/17/what-makes-a-blog-successful/
Some good nuggets here.
November 19, 2009 at 10:44 pm #85312
David, thanks for sharing this link…great ideas with lots of links to other great ideas. – jj
April 19, 2010 at 10:42 pm #85310
A post is brilliant with a user’s own experiences and knowledge added. It adds value and credibility to provide user inputs from a working model of the solution or technical project.
June 24, 2011 at 12:17 pm #85308
Just saw this – great discussion questions you’ve got posted here. The leadership discussion was especially useful.
Here is my two cents on a great blog post. It has to be so honest that it’s almost painful to read.
A great one recently was “AOL Hell”. I don’t know if anyone here has seen it but it actually resulted in the writer being fired from his job. Not because of AOL, but because a celebrity (Alec Baldwin) was offended.
My sense is that the up and coming generation of writers is going to best us all on blogging because they are just so used to sharing personal feelings and critical thoughts online. I hope these young people continue to write and inspire the rest of us to be as transparent as possible because the honesty can only move important conversations forward.
Thanks for your important contributions to GovLoop.
June 24, 2011 at 12:36 pm #85306
To quote the late, great Ted Sorensen on the attributes of good writing: charity, clarity, levity and brevity 🙂
June 24, 2011 at 1:45 pm #85304
Wow… That’s quite an article by Oliver Miller. It makes me think that my long, slow, plodding way of writing and clarifying my thoughts would simply never survive corporate sponsorship.
I thnk I’m okay with that. I made few GovLoop friends this week. 😉
June 24, 2011 at 1:48 pm #85302
Which, it a cool sort of way, is exactly what your reply is.
You did that on purpose… 😉
You must be logged in to reply to this topic.