What Makes a good Blog post Brilliant?

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This topic contains 13 replies, has 9 voices, and was last updated by  Dan Slee 9 years, 11 months ago.

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  • #85300

    David Dejewski

    Curious as to what people’s thoughts are on this subject…

  • #85326

    Dan Slee

    It’s when people have had great ideas, had great results and are keen to share. That makes a good post. It’s when its brilliant that the ideas can be taken up by lots and lots of people….

  • #85324

    Tim Constantine

    I think a blog post can be brilliant in a variety of ways (but probably not all of these ways at the same time).

    A brilliant blog post inspires “ah-ha” moments. They make you look at things in a new way.

    A brilliant blog post also supports my current thoughts, and lets me know I’m not totally off-base in my thinking.

    A brilliant blog post shares actionable steps, or points people to a new resource they can use.

  • #85322

    Thomas Fiffer

    A brilliant blog post has three essential elements: originality, pithiness, and resonance. Either the topic or the approach to it must be novel. The post can’t drag on; each sentence needs to be packed with meaning. And the end result must be that the post resonates with the reader – enough to compel the reader to talk about it and share it through e-mail and social networks.

  • #85320

    I agree with all of the points before, but I think the differentiator between a good post and brilliant post is a challenge to the reader – not just actionable steps but a call to action with inspiration to do something greater than what has been done before. For instance, take my colleague Steve Radick’s Twenty Theses for Government 2.0: Cluetrain Style. Most people on GovLoop have probably read it by now, but that post evoked a feeling that we were all a part of something bigger and should do our darndest to advance our cause.

  • #85318

    Joshua joseph

    Also agree with pretty much all the thoughts here. Would add…and maybe this goes without saying…that what makes a post “brilliant” probably also depends on the person reading it. Beyond the basics of good communication, the other stuff (relevance, originality, a meaningful call to action, etc.) is harder to pin down. The reader is the wild card. What I find original may be old hat to you and what resonates can be very personal. I get a sense of this regularly on Twitter, when browsing peoples’ favorites….plus it’s fun!

  • #85316

    David Dejewski

    Viral, inspirational, supportive or correctional, original, pithy, relevant, compelling, clear, solid, accurate, finite, and challenging… What a list! This gives us a lot to work on.

    Thank you all for these insightful comments. I plan to personally apply your feedback in my own Blogs and I hope that visitors to this discussion find your comments as helpful as I do.

    Joshua, you echo what several others have said and remind us that even if we hit all of the above, that the reader still holds at least half of the control. That’s brilliant all by itself.

  • #85314

    David Dejewski

    Currently reading, “What makes a blog successful?” – http://blog.penelopetrunk.com/2009/11/17/what-makes-a-blog-successful/

    Some good nuggets here.

  • #85312

    Joshua joseph

    David, thanks for sharing this link…great ideas with lots of links to other great ideas. – jj

  • #85310


    A post is brilliant with a user’s own experiences and knowledge added. It adds value and credibility to provide user inputs from a working model of the solution or technical project.


  • #85308

    Just saw this – great discussion questions you’ve got posted here. The leadership discussion was especially useful.

    Here is my two cents on a great blog post. It has to be so honest that it’s almost painful to read.

    A great one recently was “AOL Hell”. I don’t know if anyone here has seen it but it actually resulted in the writer being fired from his job. Not because of AOL, but because a celebrity (Alec Baldwin) was offended.


    My sense is that the up and coming generation of writers is going to best us all on blogging because they are just so used to sharing personal feelings and critical thoughts online. I hope these young people continue to write and inspire the rest of us to be as transparent as possible because the honesty can only move important conversations forward.

    Thanks for your important contributions to GovLoop.

  • #85306

    Stephanie Slade

    To quote the late, great Ted Sorensen on the attributes of good writing: charity, clarity, levity and brevity 🙂

  • #85304

    David Dejewski

    Wow… That’s quite an article by Oliver Miller. It makes me think that my long, slow, plodding way of writing and clarifying my thoughts would simply never survive corporate sponsorship.

    I thnk I’m okay with that. I made few GovLoop friends this week. 😉

  • #85302

    David Dejewski

    Which, it a cool sort of way, is exactly what your reply is.
    You did that on purpose… 😉

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