May 14, 2010 at 11:01 am #100501
Well that is a question. So will answer it as best I can. Let’s go back a few years I started
business ecommerce website called Decorative living I was a real novice to the
world wide web so I designed an website got it hosted and it went live.
I then started rubbing my hands together thinking I have a great looking website I will get
tons of internet visitors. Guess what I did not. I thought to myself what’s
going on why does not anybody click on my wonderful site. Quite simple really
the site just was not optimised for search engines. All the major search
engines just did not know that I even had a website.
The biggest mistake we can make is this. Your high street shopper you go to your shopping
centre or high street you are looking at all the lovely shop front windows
displays saying huge saving in side or really eye catching window displays
which they do to get you in side there shop.
Now let’s talk about an online internet business its virtual ecommerce site it’s not visual
you cannot touch it. So do I find a business or service or product?
Quite simple really you use search engines or shopping listing directories. So let’s look deeper at
the search engine how it works. Lets imagine that I am shopper and I want to
buy gifts for women so I would go to a search engine and type these words
in and press go the search engine then searches all there databases for related
information on those keywords. Then the search engine will display on the page
all websites relating to the criteria you imputed in i.e. gifts for women.
Now this is where the fun starts let’s say my site is a gifts shop and guess what I sell
gifts for women. I need to be in the first page of the search engine with my
URL that’s website address my description. But in the real world you will not
be there more like page 10 and beyond.
So how can I achieve better results quite simple really you have to tell the search engines
that you sell gift for my wife or near as possible to this phrase. It is called
a title tag.
Now let’s now talk about why I should bother with internet directories. Again quite simple
really you can gain quality back links to your site this is very important to
your online business.
Example Let’s say you use my world business listing directory you then look for the best
category is very important you spend time getting this right so you sell gifts
the best main category would be shopping then good quality directories will
have sub categories you then would look for gifts as your sub category. Then
you fill out the form it will ask you for the title tag this is the most
important part you must take time in getting this bit right. So example title
tag would be Unique gifts for women online shopping looking at the tag you have
put in your keywords which are unique gifts women then in your website page category
please make sure your keyword phrase is there. Now your description make
sure your keywords are placed in the wording. You then add your URL e-mail and
other information. You then add listing. Once it has been checked it will go
live. All the major search engines are always looking for new information they
will scan the directory and follow the link title tag back to your site they
then check for relevance and that’s how you get ranking. The more links
pointing to your site with these relevant keywords the more chance of you being
found within the search engines.
Another tip is when you are submitting your online business try and get your site featured
there is usually a small fee for this but it is well worth it. For example my
business listing directory is Google rank 3 if you go for showcase your
business or service will be displayed on my front page of my directory. Google
will look at the link of your site and the link was you have listed and check
the rank of both sites the higher the ranking the better.
Well I do hope this has helped you understand the importance of listing your business or
services to directories.
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