After the bars closed, a cop sees this guy on his hands and knees crawling in an empty parking lot. He asks the crawler what he is doing and learns that his keys were dropped and lost as he was getting into his car in the back of the parking lot.
“So why are you looking for your keys under this streetlight?”
“I can see better here.”
I heard that story about selling several times recently.
Yesterday I was talking with a strategy consultant who said a small company was going to sell to government agencies by going through integrators who held program contracts.
I asked him why an integrator would sell his customer’s offering. He said there was a legal requirement. I said there were a lot of solutions for that requirement, and the least expensive was ignoring the requirement. I knew it had been ignored for over a decade…