A Group for “All levels of government in Canada.”
Gov 2.0 in Canada
October 4, 2009 at 11:51 pm #82348
This group is the new home for “Gov 2.0 in Canada” discussions
October 12, 2009 at 7:12 am #82356
October 12, 2009 at 7:13 am #82354
February 18, 2010 at 1:39 am #82352
I posted a question in an Enterprise 2.0 group that I will ask here as well. When thinking about Web 2.0 (in the form of Government 2.0/Enterpirse 2.0), which is better to do “first”, explore Web 2.0 internally first before taking it public, that is, outside the organization (agency/department/gov)?
I’m a believer in an organization “getting their feet” on Social Media/Web 2.0 and understanding the technologies before taking it public with citizens (customers). It helps to build confidence and a comfort level with the technology, but also stimulates innovation in uses by internal people on how to best employ the techology to build a great online citizen (customer) experience.
Your thoughts? What is happening in your organization?
March 2, 2010 at 4:02 pm #82350
I think we’re getting more internal use before more public use.
In general, I think that there are two counter-balancing forces.
On the one hand, using it internally is generally seen as less risky than using it externally – and so easier to get approval to act.
On the other hand, anything public-facing is generally seen as more important or higher priority than anything internal. So it is easier to get resource allocation.
For activities that are seen as risky and cheap, you are best off starting internally. For activities that are more expensive and seen as less risky, you might be better off starting with something public and using its success to make the case for internal.
I wouldn’t lump all of social media in one category. Doing a wiki consultation is very different from a marketing effort on YouTube and Facebook. Even for a wiki consultation, asking for people to submit and vote on suggestions (what should we do?) is different from asking people to submit options and their pros and cons (let us know the different sides and we’ll make a choice).
You must be logged in to reply to this topic.