Share best practices, tips & tricks and discuss digital communication as it applies to your daily government lives.
Reach more people and get those people to take action.
4 Ways Social Media Helps Government
July 30, 2013 at 5:33 pm #179574
Government agencies are quickly discovering that social media is one of the most effective ways to reach the public and tell their story. Depending on your agency and mission, there are many ways to leverage social media to connect, communicate and inform the public. Below are four main ways:
Emergency Response During a Crisis:
As we’ve seen with Superstorm Sandy and other crises, effective communications during an emergency can be the difference between life or death. Agencies at the federal, state and local level are using social media to share government information, provide updates, and respond to citizen questions when other means of communications are unaccessible. They are also leveraging social media to prepare citizens for a crisis. Check out what FEMA is doing with their digital communications strategy here.
Creating a Social City:
Social media makes the world feel smaller and can bring communities together. Now, citizens can easily report potholes in their streets, help neighbors out during a storm, stay up to date on events in their area, and connect with people in their community, without ever leaving the house. A social city helps governments work more efficiently as they are able to suss out priorities and what citizens really care about.
Improving Citizen Engagement and Collaboration:
Social media presents a quick and easy way for citizens to engage with government. Social media has given everyone a voice and now governments are listening and responding. Agencies such as the Department of Education’s #AskFAFSA Twitter account are using social media as a way to inform and respond to citizens, but the engagement goes both ways. Citizens are able to ask questions and interact with government like never before, but agencies are also able to communicate with the public to gauge interest on projects, test new programs and see what matters most to citizens.
Telling Your Agency’s Story:
Let’s face it- not everyone knows what every government agency does. In fact, many people have no idea what a lot of government agencies do and how they spend taxpayer dollars. Social media offers agencies the opportunity to tell their story to connect with citizens. A great example came from Tim Fullerton of the Department of Interior who was one of the presenters at the Next Generation of Government Training Summit. His team is using social media sites like Instagram and Tumblr to show the public how the Department of Interior benefits them.
Enhancing your digital communications strategy is essential in today’s world to connect with the public. I encourage you to check out the event recap from NextGen 2013’s “Enhancing Your Digital Strategy” breakout session.
For more information check out GovLoop’s Social Media Resources Hub and the guide: Elements of Excellence- Social Media in Government.
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