Share best practices, tips & tricks and discuss digital communication as it applies to your daily government lives.
Reach more people and get those people to take action.
Have you used GovDelivery’s Share feature?
September 30, 2009 at 1:30 pm #81900
GovDelivery recently added a Share feature that allows clients include a share icon in their emails. Recipients are able to then share the content of the email on popular social media outlets. Does your organization use this feature? Do you personally share content often? YouTube laughing baby videos don’t count, by the way…
September 30, 2009 at 1:36 pm #81924
Interesting idea … have never ‘shared’ an email other than forwarding it to someone. I do often share information I find on the web, primarily here on GovLoop or on Facebook.
September 30, 2009 at 2:25 pm #81922
We haven’t used the feature, but it’s definitely a feature we’ll add to our GovDelivery emails. I know our subscribers forward our emails to their coworkers, it’s likely that they might post it on social media sites too.
My extent of ‘professional’ sharing is emailing links to web pages and forwarding conference announcement emails (and mentioning ideas, etc when I see someone in the elevator, hallway, etc…). I only know of a couple other people in my office that have messed with social media, but everyone gets email.
September 30, 2009 at 2:34 pm #81920
Part of the Share feature is a ‘share by email’ function, which essentially forwards the content to someone you choose. We’ve often discussed here the ‘Forward to a friend’ Function, and the Share feature gets us some of the way there. I agree, Jennifer, that everyone gets email!
October 1, 2009 at 11:31 am #81918
We have instituted a Share feature on our site, so it seems like a good extension to include it in our GovDelivery emails. I’m going to look at this today and see how it works out – I’ll let folks know!
October 1, 2009 at 4:41 pm #81916
Interesting…we’ll have to explore this!
October 5, 2009 at 7:46 pm #81914
I have used it to promote my agency on my personal FaceBook page. Great feature.
October 15, 2009 at 6:28 pm #81912
I was just re-reading all the replies here, and it dawned on me that perhaps the idea of “sharing” an email is a newer concept than I realize. I’ve come to expect a share icon on websites/webpages, and I’ve used ‘forward to a friend’ on emails, but is sharing an email you see in use by email marketers? Is it confusing at all? Without adding clutter I wonder if it needs further explanation in the messages we send.
October 30, 2009 at 2:13 pm #81910
We have implemented the share feature on our GovDelivery emails…We like it so much that we will be implementing, in the very near future, AddThis to the rest of our site.
November 3, 2009 at 2:39 pm #81908
That’s great Richard. This is great feedback. One thing we want to improve over time is to have the addthis reports brought back into GovDelivery so you can see your sharing activity right from our system. Let us know if you have any feedback on how you’d want that to work.
We can see the reports from here and can see that the MN Department of Health has had 132 shares total of 75 different emails. The most popular three are:
Officials update guidelines for handling flu-like illness in child … (8 shares)
Minnesota e-Health Initiative to be Highlighted at NCVHS Hearing on… (7 shares)
Federal designation of flu activity in state is raised to “widespread” (6 shares)
You can always call client services to get up to date info. on your sharing activity, but sometime next year it will be live inside GovDelivery. We are looking forward to that improvement given the popularity of this feature.
December 9, 2009 at 5:14 am #81906
It sounds like the GovDelivery Share works something like the Twitter Retweet… If we follow through with this analogy, then there is potentially something to learn about sharing best practices from this article on retweeting:
“Retweeting is a great way to add quality and value to your Twitter. If used incorrectly retweeting can actually hurt your personal brand and future traffic. If done right, retweeting can help you educate your followers, build your personal brand, increase future traffic, and connect you to other bloggers / content creators in your niche.”
December 11, 2009 at 4:58 pm #81904
Amy: Yes it is like a Twitter retweet…the power of sharethis integration with our GovDelivery email is that it provides to our consumers the opportunity to repurpose and share content with THEIR friends/colleagues via twitter, FaceBook, Digg,…For me, I know that I am MORE likely to read content if a friend RT or email a link for me to follow.
December 15, 2009 at 2:15 am #81902
I just played around with the “Share” button I received in an email as a subscriber to the Saint Paul snow emergency bulletin, and tweeted a link to the snow emergency bulletin. I can see how friends who receive each others tweets on their cell phones will benefit vicariously from their friend being signed up for snow emergencies…
Oh, also? The wonderful GovLoop button Adam Arthur created in this discussion should be somehow submitted to AddThis!
You must be logged in to reply to this topic.