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How Government Can Use Vine
July 9, 2013 at 4:39 pm #179404
By now most people have heard of Vine- you may have even made (or appeared in) a few videos yourself. For those that don’t know, Vine is a video-sharing application, launched by Twitter, that allows users to create short, six second videos that run on a continuous loop. You can repurpose the videos on other social media channels like Twitter and Facebook, and it is a cool, more visual way to tell a story. While it opened to mixed reviews, as of April 2013, it was the most downloaded free app in the Apple Store and as of June 2013, the most downloaded app in Google Play.
In April, GSA announced that it had officially created government-friendly terms of service with Vine. So what does this mean for government? Should government agencies jump on the Vine-train and if so, how should they use it? In a recent blog post on Reach the Public, Anna Stroncek highlights several ways government can use Vine to simplify their organization’s message, share information and communicate with the pubic. Here are some of her suggestions, but to view the complete list I encourage you to read the full post here:
Introductions. Organizations can post introduction videos of various leaders and employees throughout the organization, putting faces to the organization’s name and making government a little more “personable”.
Ceremonies and Events. From ribbon cuttings and national nights out to electoral events- government is involved in a lot of events. These are all great opportunities to Vine and let those who aren’t in attendance in on the action.
Introducing new products. Government can also use Vine to promote their new products, such as mobile apps or online services. Vine allows multiple screen shots to be shown in one video. Showing what the app looks like, where it can be downloaded, and showcasing product hightlights provides promotional opportunities for your organization and learning opportunities for your audience.
How-to Videos. While six seconds may not seem like much, it’s long enough to provide some great how-to information if enough thought has been put into it. Government can use this as an opportunity to show citizens how to do things like sign up for an event, pay a bill online, download an app or use a new online resource.
Engage with Citizens. Post a Vine that poses a question or promotes a trend and ask citizens to respond with a Vine post of their own. Vines can also be useful for citizens to communicate problems with government. If a citizen sees a problem or situation they are unhappy with, they could create a Vine and share it with you via a tag on Facebook or mention on Twitter.
With any new technology or social media channel, there are always concerns. Security, resources/time, and accountability are all issues government agencies would need to address before they started using Vine. But, just like Twitter, Facebook, Google+ and other sites, Vine presents a way to make government interesting, reach new citizens, and share your message.
What do you think about Vine? What else would you add to the list?
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