Share best practices, tips & tricks and discuss digital communication as it applies to your daily government lives.
Reach more people and get those people to take action.
How is GovDelivery supporting your mission, and what can we do better?
January 14, 2010 at 8:30 pm #89310
We want to highlight and support ways that getting the word out through GovDelivery can support the core mission of your organization. Please share examples of how you have used communication to support your mission, and tell us how GovDelivery could be more supportive.
January 14, 2010 at 8:33 pm #89312
In our 10th Year– Mission Matters
Jan 13, 11:04 PM
Roughly 10 years ago, I started full time with GovDelivery. It was the middle of the dotcom era, and I was filled with optimism (a great thing) and hype (not so great) having just spent a year at a successful startup. Hype mattered to me then. Now, it doesn’t. What matters is mission.
GovDelivery’s mission is simple, we want to provide the best possible digital communication solution for government to help address the age-old challenge government faces of how to communicate effectively with the public. This is not a technology problem, it’s a human problem. We all have a stake in our government, but our interests and needs are diverse.
Government produces enormous amounts of critical information, but faces challenges when trying to get information out quickly and effectively to the right people.
While our mission is important, our clients’ missions matter more. This year, we’re happy to talk about the hype. Digital communication is filled with buzz words and exciting new initiatives. We’ll talk Web 2.0, social media, cloud computing, Open Government, etc. with the best of them. However, we are going to redouble our efforts to help each of our clients use our system and digital communication as a way to support the mission of your city, county, department, council, or agency.
If you’re at the FBI, we want to help you catch criminals, if you’re a City, we want to help your departments (from police to parks) achieve their goals and serve the public. If you are under pressure to cut costs, we will help you use GovDelivery to open up new ways of reaching the public that save money. It’s not about how the technology works, it’s about how you use it to improve your service to the citizen and support your other objectives in a cost-effective way.
Here are some of the changes you’ll notice at GovDelivery in 2010 as we start the New Year and work on meeting our mission and supporting yours.
1. More great people. We have more than doubled the amount of staff we have directly supporting clients over the past six months. Our implementation team, customer care team, technical support team, and operations team have all doubled in the past year. We also continue to invest in tools so our people can help you faster and more effectively.
2. A revamped interface that is more open and more powerful. We are launching a new version of the front end of our system (the part you and your citizens/residents see). Several major clients are currently using this interface which adds new features, integrates better with other technologies, and is more user friendly. This was a massive investment, but we needed to refresh our technology to ensure that we can continue to innovate rapidly and meet your needs. We will roll this new interface out to all of you in 2010.
3. New solutions. After a number of successful pilot projects over the past year, we will put out improved reporting, awesome wireless functionality, better personalized emails, improved newsletter capability, integration with other systems so you can send more info. electronically and cut print costs, GIS / Google Maps Integration, more social media add-ons, etc. We’ve heard your suggestions and feedback and plan to deliver
4. Continued commitment to meeting demand as we see unprecedented demand across all markets. Demand for email communication from the government is continuing to accelerate (government sent 2 billion messages through GovDelivery in 2009!) and the other channels we support social media and wireless are gaining momentum. We continue to invest in infrastructure to meet these growth demands.
Where would you like to see us improve or innovate? Does it seem like we’re on the right track? I’d love your feedback.
If you want to tell us in person, please join us at the upcoming Proactive Communication Roundtable we’re hosting in Washington, DC on February 9. You can register here:
All the best for 2010,
CEO & co-Founder, GovDelivery, Inc.
P.S. If you want more talk about mission, I’ve posted a separate entry called, “Don’t Forget Your Mission (or your /mission)” on our Reach The Public blog.
— Scott Burns
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