Share best practices, tips & tricks and discuss digital communication as it applies to your daily government lives.
Reach more people and get those people to take action.
Making Our Words Count
November 24, 2014 at 2:08 pm #236038
According to Infoplease.com, there are roughly 6,500 different languages spoken in the world, but about 2,000 of these contain only around 1,000 words each. Other sources estimate 6,000 languages total, with Mandarin Chinese as the top number spoken globally. It’s challenging to determine the exact number because language is hard to define and constantly evolving. With the multitude of words floating around, it’s easy for miscommunication to occur. And it happens even when the communicating parties are using the same exact language and dialogue.
In terms of the government, intra and interagency communication lines are often crossed and far from clear. Messages can be blurred, and miscommunication slows the entire policy process. But our friends at the state and local level have been using great communication techniques this past year that can be utilized by federal government employees. At the beginning of 2014, GovDelivery surveyed 250 government communicators across U.S. transit, local, and state authorities about the top priorities trending this year, and three communication priorities constantly made it to the top of the list.
Priority 1: Focus on Results
According to GovDelivery’s E-book, one of the top digital communications priorities for government was achieving measurable results from communications efforts. GovDelivery found that among 40 percent of the government respondents, stakeholder engagement was ranked the highest communications objective for 2014. Stakeholder engagement helps enable organizations reach their goals with greater ease.
Priority 2: Implement a Multichannel Strategy
Over three-quarters of those surveyed listed email and social media at the top of their communication priorities. Text messaging (SMS) also made a large impact with over one quarter of respondents naming it as an important channel of communication. These results illustrate the strong trend for a multichannel communications approach within the government sector.
Priority 3: Increase Outreach
GovDelivery data reveals that organizations have growth goals ranging from adding 1,000 to 1 million additional individuals to their digital audience and reach more people with their messages. Increasing the number of methods by which constituents can receive communications is one way to reach more people. Allowing your stakeholders to choose different options to receive information, such as mobile devices, simplifies the process of communication is by enable potential audience members to select the most convenient format to receive information.
For more information on the top three communication priorities at the local and state levels and how to achieve these goals, check out GovDelivery’s State and Local Trends E-book “3 Trends Taking Over 2014 Digital Communications in the Public Sector.”
- This topic was modified 3 years, 10 months ago by Corinne Stubbs.
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