GobiernoLoop: Hispanic Engagement Group

Join us on 1/16/2014 for the first Reaching Latinos Online event of the year! We will be welcoming Joe Kutchera.
Joe will outline his 5-step “Latinized” strategic marketing process from his new book on how you can track emerging Hispanic cultural trends and tell better stories to engage audiences on digital platforms and in retail stores.
Read…[Read more]

Latinos and the Affordable Care Act (ACA)
Please join us on May 23rd at 6pm at the next Reaching Latinos Online meetup for a presentation by Blanca Guillén-Woods from Latino Decisions. Blanca will be sharing the results of a new poll of Latino/Hispanic adults regarding the the Affordable Care Act (ACA).

Blanca Flor Guillén-Woods is a Senior…[Read more]

Hi All,
We’re very happy to welcome back Mark Hugo Lopez on 4/9 to present the findings of Pew’s recent research on Latinos and Technology adoption. Please share with your colleagues. This one will fill up very quickly!
Mark Hugo Lopez – Closing the Digital Divide: Latinos and Technology Adoption
Thank you,
Carla

Hi All!
And Happy New Year!
Please check out our next meetup and get signed up to join us if you can:
Using Novelas to Engage Hispanic Consumers on Important Health Topics with Alison Lemon from FDA. And feel free to share in your networks!
http://www.meetup.com/reachinglatinosonline/events/99447972/
Warm regards,
Carla

Please join us on Sept. 18th to share for what promises to be a lively and informative discussion on the use of automated translation on government websites. For more information:
http://www.meetup.com/reachinglatinosonline/events/79184552/

Don’t forget to join us for the next Reaching Latinos Online meetup on February 29th at 6pm where we’ll be talking about how to find publicly available data on the growing Hispanic community and what to do once you have it! Please help us spread the word to other colleagues who may be…[Read more]

Yesterday USDA Agricultural Marketing Service -AMS 263-11%20-%20USDA%20Invites%20States%20to%20Participate%20in%20Marketing%20Improvement%20Program.pdf announced the availability of $1.2 million in matching grants under FSMIP for FY 2012. The deadline for applications is March 23. Please feel free to forward the attached press release to your…[Read more]

The Hispanic Community by the Numbers – February 29th at 6pm in Chevy Chase (right off the Friendship Heights Metro)
http://www.meetup.com/reachinglatinosonline/events/50544512/

Do you have ideas or suggestions regarding how the federal government can improve websites for limited English proficient Latino audiences? If so, please join the discussion and share your ideas this week and next. Please save the date 9/26 at 1pm EST to jump into a mini-dialogue (on the same platform) specifically focused on better serving…[Read more]

Please join us for our first Fall Reaching Latinos Online event on September 8 at 6pm to hear about the valuable work being done by the National Library of Medicine!
https://www.govloop.com/events/medline-plus-en-espa-ol-reaching-latinos-with-high-quality-health

Recession Study Finds that Hispanics have been hit the hardest – Article in the NY Times:
http://www.nytimes.com/2011/07/26/us/26hispanics.html?hp

Measuring the readability of government sites in Spanish using the Huerta Index (Plain Language Law) – http://lnkd.in/GuD6Bc

Great post, Lee!

I thought the group would get some value from a post I just wrote,Five Reasons for Using Spanish to Reach Hispanics Online.

Please join us on June 9th for our next meetup with Laura Godfrey of GobiernoUSA. She’ll be sharing insights and lessons learned regarding how to reach the growing Hispanic community via mobile:
http://www.meetup.com/reachinglatinosonline/events/18491261/
Please register soon if you’d like to come as space is limited!
Thank you, Carla

AGRICULTURAL MARKETING SERVICE
United States Department of Agriculture 
1400 Independence Ave., SW  Room 2632-S
Washington, DC 20250  (202) 720-8998  World Wide Web: http://www.ams.usda.gov

AMS Patrocinara un Seminario Conducido por el Internet de Introducción a
PACA – En Español

El Servicio para Comercialización Agrícola (AMS, por sus…[Read more]

HHS Announces Promotores de Salud Initiative to strengthen outreach to Hispanic Community –http://minorityhealth.hhs.gov/promotores

Did you know that nearly one third of Latinos face hunger? This is the greatest health-related challenge facing our community. AARP is working with LATINO Magazine on No Mas Hambre, an initiative intended to raise public awareness of hunger in the Latino community.
http://bit.ly/nomashambre

Pew Hispanic’s Mark Hugo Lopez breaks Down 2010 Census Data – presentation and full video from our last event: http://bit.ly/pewpresentation
Please share your thoughts on Mark’s presentation!