Government 2.0 Club is an informal organization focused on convening the tribe of technologists and thinkers focused on applying social technologies to the governments worldwide.
Reaching the Tech-Savvy via Technology and Social Media – A Brief Survey
August 2, 2011 at 3:40 am #136926
I’m working on a project with the Western Region Women, Infants, and Children (WIC) Programs to discover how technology and social media can be used to reach and serve the ever-growing tech-savvy population.
We are interested in learning how your organization uses electronic technology and/or social media to deliver services to your clients/consumers/citizens. We hope to learn new ways to reach program participants from your best practice experiences.
Please take just a few minutes to complete the brief survey via the link below by August 12th.
If you know of other people or groups we should contact, have questions about the survey or would like a copy of the results, please let me know or email Karissa Horton at [email protected].
One of USDA’s 15 nutrition assistance programs, WIC safeguards the health of low-income women, infants, and children up to age five who are at nutritional risk by providing nutritious foods to supplement diets, information on healthy eating, and counseling and health service referrals. The WIC food packages provide supplemental foods designed to meet the special nutritional needs of low-income pregnant, breastfeeding, non-breastfeeding postpartum women, infants and children up to five years of age who are at nutritional risk. The Western Region WIC programs share the responsibility – with state and local governments, community organizations and parents – of ensuring that our nation’s children have the access to nutritious foods they need to get a good start in life. The western region includes Alaska, American Samoa, Arizona, California, Guam, Hawaii, Idaho, Nevada, Oregon, Washington, Intertribal Council of Arizona, Intertribal Council of Nevada and Navajo Nation.
Thank you in advance for your time.
August 2, 2011 at 11:50 am #136934
Amanda – I was a WIC user in the Dayton, Ohio area 15+ years ago. I was later a mentor for teen parents who were incidentally on WIC. As a big part of WIC is required education, and I know, from experience, that many WIC users have a hard time making good use of the full services (dried beans for example), you might consider using social media alongside the other required training to provide a few different things. You could have a nutrionist answer questions in FaceBook, for example, storage questions, safely using leftovers, or about how to make the most of the WIC program – for example, some families don’t drink as much milk as others, so in theory, milk could go to waste. Instead, you would remind your FB users that dried milk is an option and that it can be added to lots of foods to increase the protein content — also, it stores well in fridge and freezer in the dried form. Links to supplimental nutrition information that won’t conflict with your required training could also be helpful. You could tweet a series of recipe ideas – something to the effect of: “make a healthy dish of XYZ for .50 a serving using mostly WIC ingredients – URL” or “don’t know what to do with XYZ – here’s an idea URL” – in any case, many of the folks I knew on WIC were quite young and without strong adult mentors or military families. These are two entirely different groups of folks but likely to be pretty tech savvy. You might also check in with them to see what they think.
August 2, 2011 at 11:55 am #136932
Thanks so much for your thoughts and ideas Faye! These are great! The next step in our research will be a series of focus groups with WIC families.
August 2, 2011 at 3:09 pm #136930
OH, and also, just thinking, you could ask your WIC users to submit their recipes and creative ways to make good use of your services via FB, etc., in essence, crowdsourcing ideas. You could post a “winner” a month or week and the “reward” would be the idea tweeted to everyone… You could also have a nutritionist blog on longer topics of interest – why you do a lead test on the kids when they visit, for example and links to more information about reducing the risk of lead poisoning in small children.
From your regional location it sounds like you have a real broad demographic (island, native american southwest and eskimo, etc.), you might encourage cultural exchange of recipies (This week: how to use the WIC things and local products to make family favorite traditional meals for XYZ culture). Highlight why foods popular with certain groups are particularly good for you (or bad, but it’s nice to praise when possible).
Anyway, good luck on this, I’d be interested to see your results (and please pass on to other regional WIC folks!).
August 5, 2011 at 5:40 pm #136928
You must be logged in to reply to this topic.