Games on Career Websites
February 4, 2010 at 6:27 pm #91226
I am pleased to announce that TMP has launched an innovative game site for L’Oreal. The new business game – REVEAL – is a unique experience for college students of all academic disciplines preparing for the working world by assessing them on real-life business challenges.
The site is groundbreaking on many levels:
· L’Oreal recruiters use one consistent model to assess student skills in a cost-effective digital environment.
· One single platform captures the data for all of L’Oreal’s various job functions – from R&D to Operations.
· It is built with social networking tools that appeal to, and actively engage, the Gen Y audience.
· Students receive real feedback about their professional behavior.
· Assessments are aligned with L’Oreal’s specific company values and employment attributes.
· Integration with Facebook provides updates to players’ profiles as they progress through a game.
· Custom Facebook application allows players to invite friends to compete and compare rankings.
In order to accomplish the objectives set forth by L’Oreal, TMP’s account, creative and web dev teams worked on a very aggressive timeline with a complex project plan that included integrations with several outside vendors for analytics, assessment/scoring tools and integrated web cam functionality.
Congratulations to the core team in our office in France who worked round the clock to make this launch a success: We still think Recovery.gov trumps that, but hey a little office rivalry never hurt anyone.
For those of us focused on how to make government cool, and to engage the next wave and Federal workforce of the 21st century I think we can learn a few things from our friends across the pond.
But beware, games on government sites like the ones we have built for State can take up time to get approvals for as we learned many years ago. But with time on your side lclients like IRS, and Missile Defense Agency have allowed us to build some cool stuff too !
Games are serious business and a great way to engage and make your mission front and center to the new recruit. What games have you found on government websites that are worth sharing ?
February 4, 2010 at 8:03 pm #91230
I think gaming is a fun idea and definitely adds a more interactive and human experience. Would be cool (but probably not allowed) if some of quizzes had a prize - like guaranteed an in-person interview for person with highest score this week.
February 5, 2010 at 2:06 am #91228
Talent Team RecruiterParticipant
This is good stuff! I am on a Recruiting/Social Media Workgroup and this is the exact stuff we are trying to research to possibly implement. Appreciate the info.
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