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How does your local government leveral social media?
February 11, 2010 at 3:23 am #91940
Curious to hear what is working, and what is not working, at the local level in your towns. Does anyone care to share?
February 11, 2010 at 1:26 pm #91971
My city is afraid of it and won’t participate except for a few agencies (libraries, city tv station) that are willing to stick their necks out.
February 11, 2010 at 1:28 pm #91969
Too bad Sam. For those few that are doing it, how are they using it? Simple facebook page? Twitter account?
February 11, 2010 at 5:22 pm #91967
I have tried a few times to implement with my agency. Our IT department is for it, HR is for it, but the Communications department is not. As a recruiter I definately can see the benefits, but Communications wants me to do recruiting on my own personal facebook account. I don’t see that working out too well!
I can’t understand why the Communications department won’t implement these as I believe it would benefit their department as well as HR’s. Perplexed!
February 11, 2010 at 6:01 pm #91965
Interesting….. Often the reason for a department to be against it is the fear of losing control….
Would love to chat with someone in your communication team as it would be interesting to see if the concerns run any deeper.
March 11, 2010 at 10:09 pm #91963
We had a crazy week at Multnomah County (Portland, Oregon). Due to the death of Oregon state Treasurer Ben Westlund, Our County Chair was appointed to the office of the State Treasurer on Tuesday at 7am (there was very little advanced warning to staff). The complicating factor was that the day he was appointed was also the deadline for folks wanting to file to run for his seat. The @MultCoElections twitter feed was the hero of the day, sending out tweets of candiate information, as they filed. I wrote a blog post about it here. It was definitely a case of “the little twitterer that could” get the info out, and FAST. http://bit.ly/a6UHpY
March 13, 2010 at 10:07 pm #91960
Fels Institute of GovernmentParticipant
There are some excellent case studies on how local governments are using social networking tools in a new report from the Fels Research & Consulting group. The authors interviewed people in 21 cities and found seven of the best ways governments can use Facebook, Twitter, YouTube, and blogs.
What I found interesting is that many of the cities who were skeptical of social media at first found that concerns about legality, workload, and potential for criticism actually were not much of a problem in practice.
I attached the report to this comment if you’d like to read more, and let me know if you have any thoughts, comments, or questions about it. We’d love to hear feedback and keep the dialogue going.
March 14, 2010 at 5:22 pm #91958
Thanks, appreciate the info. People, government, businesses, always fear the unknown. The trick, of course, is to find ways to provide enough education that they are willing to give it a try. Once they start I know they will continue.
March 24, 2010 at 3:05 am #91956
March 31, 2010 at 1:24 am #91954
Harold (Hal) Good, CPPOParticipant
My agency, (County) is very supportive of it as an informational and networking tool. There are the obvious controls; nothing political or personal on the official agency sites, etc. The Public Information Officer administers the site which is the central site and coordinates with information available on the official web page. The agency sites are administered by agency personnel. The sites working together were a huge plus in the blizzard we had a month ago in Maryland. We were able to maintain the sites, exchange information and inform the public from home. Several major news media organizations monitored our Tweets over that time.
We are currently (officially) on Twitter and Facebook. Hopefully, an official presence on GovLoop will be in our future!
April 21, 2010 at 12:58 pm #91952
We use Facebook and Twitter. They seem to be working well. Our mayor has a greater following than the official city pages though. I administer the city page and we use it for public meeting calendar, event notifications, press releases, and such. Because we are a university town, social media is reaching a whole new group of constituents that we were not connecting with previously. It’s been successful so far and I’m working on a social media policy so that we can allow the various city departments and programs use these tools as well and provide them clear guidelines on use to prevent abuse or misuse.
April 21, 2010 at 9:25 pm #91950
Thanks Julie. What are the concerns, if any, that you see from town officials or citizens with these efforts?
April 22, 2010 at 6:50 pm #91948
I’m also curious as to how many organizations have established social media policies, as Julie is doing, and how many are just winging it.
April 22, 2010 at 7:36 pm #91946
In North America 29% of companies have a formal written policy. World-wide it is at 20%. Source, Manpower, January 26, 2010.
April 28, 2010 at 2:22 am #91944
I am curious about this too, and am currently writing a research paper on this exact topic.
If you have thoughts or are a local government that does use social media, please take my survey at http://bit.ly/socmediasurvey
I will share the results of my research once its complete.
April 28, 2010 at 1:59 pm #91942
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