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How to implement the usage of social media in a small municipality?
May 12, 2010 at 1:29 pm #100373
I am a brand new citizen of a tiny municipality Italy.
Due to my professional experience I had the opportunity to talk with the major and he illustrated me his will to use web 2.0 and social media to communicate within the community and to the wider community at national and international level.
I know that to stimulate proactivity of citizens and web users could be a challenge, but my will is to support the major in this activity.
I would like to know if there is any experience or best practice that could help us to make the "right" or the wiser decision on how to implement such a task.
Any suggestion or advice is welcome.
May 12, 2010 at 3:19 pm #100395
You may also want to post this question in a couple other groups on GovLoop:
MuniGov 2.0 - https://www.govloop.com/group/munigov20
Nat'l Association of Gov't Webmasters: https://www.govloop.com/group/NAGW
Some places where you may find answers:
Social Media questions in the forums: https://www.govloop.com/forum/topic/search?q=social+media
Let me know if you would like some follow-up help!
Also, I have done some training/speaking on this topic and have several examples....
May 12, 2010 at 3:25 pm #100393
thank you for the suggestions.
I would be interested in your examples. anything published on line?
May 13, 2010 at 2:15 am #100391
Elena, how exciting that the mayor is interested in exploring a Gov 2.0 approach!
I see that Andy hasn't replied again yet. Since I've been the recipient of some of his good work (and please note that he's modest about his substantial accomplishment in this field), let me just say: Start HERE.
May 13, 2010 at 7:04 am #100389
Thank you Kitty!
May 13, 2010 at 9:22 am #100387
I had a look at your presentation "Gov 2.0 for Environmental Protection Agency and Executive Women in Government", and it is a very interesting presentation.
I do agree with what you say.
Now my thoughts are focusing on how to set up a local gov 2.0 presence in concrete.
Moreover, I am aware that content is the key; producing and publishing content could represent the hardest part of the job that implies a strong commitment of the civil servant.
So maybe I could start with the question. "What content do you have? and who will manage them?"
May 13, 2010 at 10:00 am #100385
Nice. I received the same question from many guys earlier. Sometime it was a businessman, and sometimes it was a government. The torture of this question has IMHO almost changed my career from a writer/blogger on pluggd.in to a co-founder of a tech startup BubbleIdeas.
Now I don't want to use this platform to sell my product here but an example of a Municipal Corp that's deploying social media for civic use is City of Geneva, Illinois http://genevagis.bubbleideas.com
There are more examples such as from Australia, Singapore & India but let's connect on my email instead (arvind at bubbleideas [dot] com)
May 19, 2010 at 9:18 pm #100383
Kitty - you're too kind! Thanks for sharing my Slideshare site with Elena! (I have been adding more recent examples at http://www.slideshare.com/govloop)
Here's a full-day presentation I did for a city in Illinois that has local gov't examples:
May 19, 2010 at 9:23 pm #100381
I'd say the questions are asked in this order:
Why would you use social media? What's the tie to your city's mission and specific goals?
Who are you trying to reach (citizens, businesses, etc.)?
Who will implement and sustain the project?
What content are you sharing with your target audience?
What's the timeline for implementation, frequency of engagement, etc. and how often will you look at results/impacts to determine success?
I would be happy to talk with you more by email, too: [email protected]
May 20, 2010 at 2:23 am #100379
I too come from a small municipality (Manor, Texas), and have had to work through some of these very issues.
Feel free to e-mail me at [email protected] or call me at 512-272-5555 if you'd like to discuss how we did this in Manor, Texas.
May 20, 2010 at 5:23 am #100377
thank you! I had a look at City of Manor website and I found a lot of interesting things.
I will email you as I would like to know something more on your experience.
Thank you in advance.
June 1, 2010 at 10:09 pm #100375
I post this news on this topic as I think that could be an interesting real case to be implemented in Gov 2.0 perspective.
Last Sunday, in the municipality where I live, I attended to the presentation of the Wind Farm that will be build in the near forest.
First of all this is a positive example of dialogue between local and regional government, and between public administration and the public.
The Company that will build and manage this project is FABBRICA ENERGIE RINNOVABILI ALTERNATIVE, established in Milan in 2001 by a small team of young engineers, each with a different
background but all sharing a sole mission: the production of energy from renewable sources while preserving and valorising the environment. As the described in the press release of this company "The project starts from a long and significant dialogue which involved the Municipality of Santa Luce and the Toscana Region. On the base of a feasibility study by the University of Pisa, negotiations made possible to define a call for bids ended by the assignment to the winner of the authorisation to use an
allotment of the governmental wood in order to build a wind farm.
In this Italian virtuous case, a wind farm will be built on a governmental area belonging to a Region. Therefore, the positive economic impacts of the project will benefit the Municipality of Santa Luce as well as the Toscana Region.
Due both to the rigorous and long monitoring on birds and chiropters fauna and the attentive study of visual impacts, “Fattoria Eolica di Santa Luce” can be considered a successful case of interaction between technological innovation and environmental safeguard.
What I would like to propose, as citizen, is to use social media and crowdsourcing to monitor and promote the project.
I think that a real case where to apply gov 2.0 approach could be a way to «taste the water» and verify, in the field how social media could help and support a long and challenging project.
Am I in the right path?
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