Who Are the Early Leaders in Mobile, Text-Based Campaigns?
August 15, 2011 at 10:14 pm #138487
Do you know of any existing resources out there with advice on building a mobile/text campaign? I want to expand our texting capacity.
My sense is that this question is getting at two places where we need to start getting some case studies:
1 – Who is doing a great job of capturing mobile phone numbers in order to be in touch with citizens?
2 – Who has effectively leveraged texting to spread the word on key public information?
Are there other facets of mobile / texting that I’m missing?
NOTE: I think there will be a temptation to talk mobile apps here…let’s stay away from apps and talk only texting (unless, of course, the app is how you’re capturing emails! 🙂
August 15, 2011 at 11:44 pm #138509
I think there are a few states that are doing things in this space. For example, in Utah we have a service that you text to in order to receive bi-weekly updates on road construction. Our Parents Empowered service (http://www.parentsempowered.org/) helps parents send positive text messages to their kids. Utah Amber Alert service lets users sign up to receive amber alerts on their phone (http://publicsafety.utah.gov/bci/AmberAlertRegistration.html). Arkansas has a service that provides general travel-related messages (see http://www.arkansas.com/support/text-messaging-help.aspx). Maine also has a general government text update services (http://www.maine.gov/portal/subscriptions/email.html).
August 16, 2011 at 12:51 am #138507
Awesome! We have Federal…and state…now all we need is local (which is where the person is working… 🙂
David – she’s actually in Utah!
August 16, 2011 at 1:44 am #138505
In political, non-profit space revolution messaging (the company) has done a lot.
The Obama campaign did a lot in 2008 and has already geared up more for 2012.
August 16, 2011 at 12:48 pm #138503
I spent some time last week reviewing websites for NAGW’s Pinnacle Awards and noticed that a couple local gov websites allow people to get alerts by email and phone. I’d be curious to learn the relative percentage of people who sign up for one over the other…
August 16, 2011 at 3:40 pm #138501
Kate Lilja LohnesParticipant
Thanks everyone for the resources, and to Andrew for posting my inquiry in the right spot!
Last January I piloted (on a very small scale) a service to provide text message alerts when major counties along the Wasatch Front in Utah faced poor air quality. The alerts also included a reminder for residents to drive less to do their part, as over 50% of our air pollution comes from motor vehicles.
This winter I am interested in growing our services, and am considering the use of photo and video MMS messages. Does anyone have experience with or case studies including this type of service? I used Trumpia (http://www.trumpia.com) as our texting provider and plan to use them again. They generously donated credits to us last winter to help us get started.
August 17, 2011 at 2:51 pm #138499
The New Zealand Companies Office has a program called TXTB4UBUY that allows a consumer to check if a used vehicle has an outstanding lien before purchasing the vehicle. More information can be found at http://www.ppsr.govt.nz/cms/searching-the-ppsr/txtb4ubuy. Although not text messaging based, the Companies Office also has very cool mobile search that allows a person to search New Zealand business records.
My agency, the Colorado Department of State, recently started using GovDelivery. We have been discussing ways to leverage the service’s SMS components. Some talk of allowing users to subscribe to get filing deadline reminders.
August 20, 2011 at 7:37 am #138497
Arkansas is also using Twilio to power their new Text4Help feature.
August 21, 2011 at 5:00 pm #138495
Very cool – I know a number of people building on top of Twilio but hadn’t heard of any in gov’t space
August 23, 2011 at 3:36 pm #138493
December 6, 2011 at 2:46 pm #138491
May 17, 2012 at 2:36 pm #138489
The USDA dept of agriculture is using mobile specifically in their Economic Research Division. I also believe that FSIS will be migrating to mobile for food safety recalls and inspections.
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