NAGC is a professional network of federal, state and local government employees whose primary role is communication, from speech writers and information officers to web designers and photographers.
Who’s Using Twitter?
March 23, 2010 at 5:49 pm #95747
How many of you are using Twitter as part of your communications strategy? Do you also have a personal Twitter account?
At Memphis Light, Gas and Water (MLGW), we started using Twitter early last year with decent but unspectacular results. Then, when a huge storm knocked out power to one-third of our customers, Twitter became a huge component of our crisis communications and we saw our followers increase from 220 to more than 1,500. Today, we’ve got 2,700 followers and it’s part of our daily routine. I’ll be sharing our story at the upcoming NAGC Communications School in May. In the meantime, is your organization using Twitter and how? If so, how are you measuring your success/effectiveness?
While we’re heavily active with Twitter at work, I find tweeting from my personal account to be redundant, so I just use it to gather info. Thoughts?
March 23, 2010 at 5:53 pm #95757
We’re using Twitter in a similar way at Seattle City Light. We’ve seen steady growth in followers. We’re up to about 900 since our launch late last year. We’re sharing outage information, enegy conservation tips and news of the day.
We’ve seen quite a bit of re-Tweeting of our posts, which tells me our followers like what they’re getting from us. It also shows how the viral nature of Twitter can make your reach much, much bigger than your own following when you have something significant to say.
March 23, 2010 at 5:58 pm #95755
Julie E. FerrisParticipant
We are using Twitter at the City of Milwaukee. It helps distribute information in a number of ways.
First, a semi-personal account by our PR division manager allows his press network to find and connect to him and he distributes (through tiny URLs) news releases as we push them out. It also allows us a presence in the medium to connect to city groups that are more grass-roots or community based who are using Twitter frequently (as it really connects to their target audiences). Having this presence and connectivity allows us to reach those groups in their desired format and retweeting things *they* post allow us to connect them to our more traditional press sources.
It also allows for record keeping and measurement–following retweets and posts gives us a measure of who is out there, seeking out government information. This is essential as we continually redesign our webpage and target our news releases.
Second, many of us do use it personally and some of our elected officials use it (through our assistance) to keep people who seek information through this medium updated. Our personal networks can surprisingly help our professional ones, so the blurry line of a personal Twitter account has been useful in accessing and distributing connections and information.
Third, having a Twitter account, especially when you link it to your phone, keeps us up-to-date with the real time news of our local news makers. While out on a press conference photo shoot, I can get a tweet from the local paper about just-passed legislation or a local crime event. This arms me to know what may be on my desk when I return or what the next phone call will be. I can be planning my communication strategies while out in the field, rather than discovering the need to generate and distribute responses to news only when I return to my desk.
March 24, 2010 at 5:27 pm #95753
March 24, 2010 at 5:49 pm #95751
I know this will likely feel overwhelming….but here are 240+ blogs that address Twitter in some way, shape or form: https://www.govloop.com/profiles/blog/list?tag=twitter
Also, here are discussions tagged “Twitter” as well – only 41 🙂 https://www.govloop.com/forum/topic/listForTag?tag=twitter
April 27, 2010 at 6:39 pm #95749
I recently noticed that Alameda County, CA is using Twitter to communicate to their constituents. I think they do a great job of explaining what Twitter is, why they are using it, and how to follow them. They also include a widget on the page that streams their live Twitter feed so that people who might be unfamiliar with the type of information being communicated through Twitter can get a sneak peak!
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