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Part 2- Remaining Questions from MS/GL Soc Med Training 2nd Part
October 14, 2010 at 7:20 pm #112842
Here’s a list of the questions from the GL/MS Social Media Training Part 2 – Case Studies & Best Practices.
Will do best to make sure all answered.
Any tips on how to get this “Special Government YouTube Channel” I remember govies talking about it, but didn’t know it was available. I LOVE the RenoTV page. Can you tell us how you did that? How many FTE’s does Reno devote to care and maintenance of their website and social media? Kristy: how did you address the internal resistance you received when you wanted to not use the official city identify? What process do you use to respond to off topic comments? How immediate is it? How well can you sustain engagement if you are not responding to comments? Where can we find policies for social media? Do any of the speakers post in other languages (spanish, french etc)? our city’s largest fear is negative comments. how do we best respond to the management that has this fear. how do we best respond to those who input negative comments? kent do the tools you talked about work with sharepoint 2007? lots of references to POLICY= isthere a template available? recommendations for beginners??? kay, how many FTEs did it take to manage video contests? trying to get a sense of time and effort required to manage. For Kristy — Have you had any problems with using all these sites. And how do you monitor what is posted? Are there any resources, besides Google search, that you would recommend for understanding CSS or for customizing wordpress blogs? What is liability for inappropriate comments? For K Morrison: Do you use SM for any “internal” purposes (e.g., training employees, mobile workforce, etc.) How does a govt agency create social media policy? What’s the starting point? More info on where to find MS’s Social Media for Gov’t Kent just mentioned, please… The City of Houston does not allow us to edit our web content. What do you feel is the best reason to let users edit their own content? To Kay and Kristy: In your social media strategy, which audience is more important to yu- media or citizens and why? What was the “It’s My Environment” video from the *Army*? Do you know of any examples where you have opened up the ability for government employees to publish training videos to a YouTube Channel? What if the email address is .org? Can you please repeat the website for policy templates that you mentioned, Steve?
October 14, 2010 at 7:22 pm #112852
October 14, 2010 at 7:30 pm #112850
October 14, 2010 at 8:51 pm #112848
Here’s the slides from the training:GovLoop Training Webinar: Social Media Basics Part 2
October 15, 2010 at 8:25 pm #112846
To this question: What was the “It’s My Environment” video from the *Army*?
The first “It’s My Environment” compilation is on YouTube: http://www.youtube.com/watch?v=_SVRypLxo8I
*Army* is at about 2:39 (Colonel Maria Gervais, U.S. Army Environmental Command).
Our initial video with instructions: http://www.youtube.com/watch?v=R4od4tOkz5Y&feature=channel
All the responses: http://www.youtube.com/video_response_view_all?v=R4od4tOkz5Y
Our second compilation: http://www.youtube.com/watch?v=0yNatHjgbVM
October 15, 2010 at 9:02 pm #112844
To this question: “To Kay and Kristy: In your social media strategy, which audience is more important to yu- media or citizens and why?”
Our social media strategy doesn’t describe audiences quite like that. We’re more likely to look at the task someone wants to complete, select the appropriate platform(s) and craft appropriate language for a person who needs the information to complete that task.
For example: Somebody wants engage with other people, especially other young people around the world, around what they are doing to protect the environment where they live. They can engage on our Pick 5 for the Environment site (http://www.epa.gov/pick5/) which has links to Facebook, Flickr, YouTube, and Twitter.
That said, we certainly don’t ignore the media. We have, for example, a Twitter account fed by our press releases: http://twitter.com/epanews
We’re really working to engage people – media, citizens and non-citizens alike – on the right platforms, using traditional media (email, web) and social media.
I hope this helps!
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