A group dedicated to facilitating creativity within individuals, groups, and organizations.
Edward de Bono: Cloud 9 File and Opportunity Audit
May 18, 2009 at 9:36 pm #72304
Edward de Bono is a Maltese physician, author, and creativity consultant best known for his development of Lateral Thinking. His book Serious Creativity: Using the Power of Lateral Thinking to Create New Ideas sums up his many approaches for using deliberate creativity to generate new possibilities. Two suggestions he offers for promoting creativity in organizations are to utilize a “Cloud 9 File”, and an “Opportunity Audit”.
The Cloud 9 File is a circulating file designed to solicit creative thinking in an office. The file is read, added to, and passed on so that it reaches everyone once a month or so. The file asks people to consider new possibilities. It asks people to provide information related to:
Novel Ideas – are ideas that are not original, but are not in use in your organization. They are ideas that can be borrowed. Original Ideas – are ideas often built on other material in the file. Constructive Comments – are comments that add experience or information to support an idea in the file. There should be no critical comments unless the comments also show a way of overcoming the problem. New Creative Focuses – are new focuses developed as problems, tasks, and opportunities.
Few managers want to take the risk of trying something new. The Opportunity Audit is a formal way of requesting managers to focus on opportunities or new ideas. It creates an expectation that doing nothing is no longer the safe option. The Opportunity Audit requires entrepreneurial thinking. The manager must report on what opportunities were discovered and what was done about them. The manager reports on why the opportunities were not taken up, or if they were taken up what the current progress is.
Do you think the Cloud 9 File or the Opportunity Audit would work in your office? Have you used any of Edward de Bono’s other techniques? What were the results?
May 19, 2009 at 11:37 pm #72314
I find this very interesting…do you have any examples?? We don’t currently use the Cloud 9 File or the Opportunity Audit in my office but if there are any case studies, I would love to read them!
May 20, 2009 at 6:12 pm #72312
Celia, de Bono presents his ideas as things organizations can (should) do to generate new ideas and create new possibilities, but he doesn’t provide examples in use among different organizations. There might be examples in other sources. “Serious Creativity” is full of his many different approaches to coming up with new ideas. Another one that you could tie into the Cloud 9 File is the “Creative Hit List”. He writes: “The Creative Hit List is a formal putting together of defined creative needs areas. These are set down as creative focuses or creative tasks.” They can include:
Whim and Opportunity.
The Creative Hit List is shared and displayed on bulletin boards, kept on desks, etc. You are trying to encourage everyone in the office to actively search for new ideas or perspectives.
May 21, 2009 at 2:02 pm #72310
Edward de Bono on Creative Thinking in Business (Part 1 of 2)
May 21, 2009 at 2:06 pm #72308
Edward de Bono on Creative Thinking in Business (Part 2 of 2)
May 22, 2009 at 6:48 pm #72306
Six Thinking Hats
Trainer Kim Wells describes Edward de Bono’s Six Thinking Hats technique.
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