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Social Networking and Govt TV Product promotion --is it really useful?
December 11, 2009 at 2:18 pm #87002
I am doing some research on using Social Networks for Govt sites...is it really useful? This site seems to be the most beneficial I've ran into so far.
My question...does anyone know of any success stories, outside the recruit/utility/emergency responders where Social Networking aides in Govt or Govt TV product promotion? Or for that matter, aid aide other Government sites? I can't seem to find any real measued successes.
I do see that Social Networking sites can "point" or "promote" TV products that we, the Govt produce...I'm most intrested in that. But am finding that the younger gen wants to engage, because it's new and fun. Practially speaking, not sure that the time spent keeping it current is worthy of the cause...any thoughts?
December 11, 2009 at 5:56 pm #87008
I am not sure what product you have but as we celebrate our first anniversary using social media, I can tell you we have enjoyed a lot of success. Since I work for Virginia State Parks, my government product is a little unique since we compete with private Tourism destinations. I'm afraid I also do not have hard evidence on our success but I do have numbers that show I have reached more people than any of the traditional marketing we usually do, and somewhat more targeted than that other media as well. We also see a real value in the engagement part since I think it fosters brand loyalty. However, there are lots of Twitter accounts and Facebook fan pages that just push the content without the interaction. Many government and large retailers don't even bother following folks back on Twitter. You can automate posting but you might have to work to get followers. The easiest way on Twitter is to follow other people since so many reciprocate. So depending on your product, you could just pump the info out there and will likely get some level of effectiveness. Not sure if you are posting to YouTube but that helps. We have found that blogging is effective too since it helps with SEO results. We also have an issue where it is difficult to frequently make updates to our static website so we really can more effectively push content through blogging. If you want to discuss, feel free to email me [email protected]
December 13, 2009 at 9:46 pm #87006
Andrew, MilSuite is rising in the DoD environment. It's a combination of Wiki, Facebook, Blogging and remote meeting software for the Military that sits behind the Defense Knowledge Online portal. One needs a CAC and/or login and password combination and has to come from a .mil site in order to gain access. It's still young and relatively underutilized, but it is a growing phenomenon.
Katie Payne is an expert in measuring public relationships. I recommend following the links in my blog entry to her book, her briefs and her Web site. She might be helpful. If you call her, please mention how you came by her contact info.
December 14, 2009 at 2:46 pm #87004
Thanks Nancy, I appreciate your input and putting your contact info down. We have done most of this, but really just dabbling. And I'm new to work center, so your info is very useful. We've done the whole thing, but I would wish for a coordinated effort that is more of plan then freestyle posting....sucesses is the hard part...and proving it.
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