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If you’re one of a lucky few, you’ve logged into Twitter recently and seen that it looks different: the company has launched a gradual rollout of new features, “a dual-panel layout with embedded photos and video, among other enhancements,” Epicenter notes. “Twitter is shifting gears from that small startup into a power player in the content world,” says Lost Remote. “For media companies, that means the priority to engage with users via Twitter will only increase.” Yes, Twitter is now a media company, says MediaMemo: “It gives you cool stuff to look at, you pay attention to what it shows you, and it rents out some of your attention to advertisers.” So what else can you expect from the new Twitter? “No longer on the web client will you be clicking from profile to profile to read a full conversation and get context. This new layout has put the story of a tweet together for you in one place. It’s smooth, trust me…you will like it,” says SEOmoz, also outlining the other changes.
TechCrunch checks out the more subtle new features, like keyboard shortcuts: “If you hit the ‘?’ key on your keyboard, it will bring up an overlay with all the different keyboard shortcuts you can use on twitter.com now. I already pointed out ‘n, but ‘m’ is also great to message someone quickly, or ‘r’ to reply to someone quickly.” And GigaOm has 10 things you didn’t know about the new Twitter.com. “Product manager Josh Elman said that he expects Twitter will be more like Google than Facebook: a destination for quick visits rather than extended time-wasting and engagement sessions.” No more time wasting on Twitter? This could be bad news.
Anybody use it yet? I don’t have it yet but actually use twitter.com often
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