Live Event Tweeting?
April 14, 2010 at 12:11 pm #97625
Has anyone in the group ever tried Tweeting live from an event? We are trying it for the first time today. Does anyone have any tips or suggestions?
April 14, 2010 at 12:18 pm #97643
I like the live tweeting, here are a couple of thoughts:
– If you can have a second screen up in front of the crowd, load Tweetchat and of course, tell people what hashtag to use.
– Don’t repeat the presenter just highlight key points.
– Have a second person responsible for monitoring, responding, and keeping the converation flowing.
– If there is a particuarly good point, or a point of confusion, highlight it to the presenter so they can respond then and there. It builds the interaction providing for a richer overall experience.
April 14, 2010 at 12:29 pm #97641
There are several different views on how-to and how-not-to tweet live at an event…here is one of the many articles I found with 10 tips for tweeting live at an event:
1) Link Link Link. Always provide relevant twitter addresses and URL links so followers can link and learn more
2) Share a speaker’s quote. If a speaker at the conference says something brilliant, controversial, or even ridiculous, tweet it.
3) Tweet some key ideas or stats.
4) Attendees can comment to each other while at the event. Side chats on presentations. Requests for information. Calls to others to meet after hours for a drink.
5) Rant and Rave, which stimulates conversation
6) Post drivel
7) Be prepared; have bios, speaker names, twitter handles and relevant articles ready and waiting for quick copy and paste
8) Show it off – If you can accommodate the AV, have the conference organizer display the live twitter feed on a screen at the front of the conference room. This gives the whole audience the ability to participate in the twitter experience.
9) Have a backup; other engagement or in a conversation have someone tweet for you
10) Inspire exchange – Don’t just post, ask questions. Stir up a conversation amongst both attendees and remote tweeps viewing the event.
Other posts worth reading:
April 14, 2010 at 12:30 pm #97639
Megan, great list! Thanks for sharing this.
April 14, 2010 at 12:34 pm #97637
Yep, we’ve done it a few times.
If you’re live tweeting from an organizational account (like we’ve done with @USGS) try setting up an second account specifically for live-tweeting (ex – @USGSLive). We use that account for when we know we’ll be live tweeting from an event, but don’t want to irritate our followers on the main account with the continuous stream of tweets. Advertise the new account from your main one a few days, and just before, the event. People will follow the new account if they want to, and you won’t need to worry about your irritating your main account followers.
If you’re tweeting from a personal account at a conference, do the same. Be courteous.
Only tweet the highlights. Make sure you if you are tweeting what someone said that you start with their last name and then what they said in quotes (ex: Smith: “I like watching people live tweet from my presentations.”)
Use a laptop…not a phone. If you’re trying to capture the highlights and pay attention to everything that is being said, it’s much easier to do on a full keyboard than on a phone. The muscle memory of your fingers on the keyboard is much better than your thumbs on the phone.
If the talk/presentation is from a planned speech, try to get the speech notes in advance and highlight the key points of the presentation. Then take those points and translate them into 120 characters (to leave 20 for people to RT if they like). Doing this will also give you time to find relevant links on your site, or elsewhere, that you can add to the tweet to provide more information if someone is announcing a new product, or service, or you simply want to provide expanded details on what they’ve said. Trying to do all that in real-time is very hard. Planing what you can in advance will give you more time to tweet those things that just come up.
Make sure you have a solid connection. If you’re using an air card on your laptop, make sure you’ll have service first in the location you’re tweeting from. Nothing worse than finding out your cell service doesn’t work that well.
Use a hashtag. Very helpful for looking back afterward.
When all is said and done, go back and capture your tweets (using the hashtag, or a Twitter search on your account name) and then save the RSS feed of that search and post it to your website, link it from your news release (as an update), or place it on your social media page for people that missed the event to look at later on. You can also turn it into HTML with a few tools out there, or your own scripts, so people don’t have to use an RSS reader to see it. We do this for all of our live tweet events…see here: http://www.usgs.gov/socialmedia/tweet_chats/
April 14, 2010 at 1:10 pm #97635
This is really helpful — thanks for the question and comments. And Scott, great archiving tips — I’ve been using twapperkeeper but it can be a little uneven. Your system looks really smart and easy.
Not sure if this will apply to your situation, but if I’m attending an event professionally, I’ll use Hootsuite or another client so that I can move back and forth between several accounts, using my personal account if I want to express my own views, and my professional account for everything else.
April 14, 2010 at 1:15 pm #97633
Yep. We’ll typically use TweetDeck because we can run a search, post from our main accounts, and live accounts as needed.
April 14, 2010 at 1:40 pm #97631
Use same hashtag for all tweeting, in your twitter client switch from reading your follow feed to reading the hashtag feed, engage with those who are also using that hashtag!
April 14, 2010 at 1:41 pm #97629
I like the idea of a second account for live-tweeting. For our live-tweeting @KDOTHQ, we try to tweet a heads-up to let our followers know we’re covering an event. “@KDOTHQ is live-tweeting today’s meeting of the Senate Transportation Committee” gives them a chance to unfollow before the deluge that begins after “Chairman calls Cmttee to order.”
I try to avoid data overload and tweet less than once a minute. No direct quotes, more like a telegraphic account of what’s happening at the event. Don’t overlook the size of the audience, their degree of engagement, the weather (if outdoors), a short description of the venue etc.
It’s a lot of fun.
April 14, 2010 at 6:28 pm #97627
Awesome tips everyone. Thanks for the advice.
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