August 3, 2009 at 2:10 pm #77088
You would think that with an estimated $48 million of free media coverage per month, most people would at least have a pretty good idea about what Twitter is, even if they aren’t users themselves. But according to a new study out today from Harris Interactive, 69 percent of adults don’t know enough about Twitter “to have an opinion about it.”
Of those that do have an opinion of Twitter, 12 percent think it’s poised for exponential growth, another 12 percent think it’s something that will stay relegated to “young people and the media,” while 8 percent think it’s just a passing fad.
The Harris study did find more fertile ground with advertisers though. Asked the same question about their opinion of Twitter, 45 percent said they expect exponential growth, 21 percent thought it was just for kids and the press, and 17 percent thought its 15 minutes were up. Meanwhile, only 17 percent didn’t know enough about Twitter to have an opinion. Advertisers also indicated that they think Twitter can be an effective medium for advertisers.
So are regular folks just zoning out the constant references to the microblogging service on TV and the media? It’s tough to say – perhaps they go to Twitter’s somewhat ambiguous homepage, don’t get it, and never give it a second thought. And maybe that’s why TwitterTwitterTwitter is reportedly planning to launch a new homepage this week that will aim to better educate users.
Read the “press release” which covers a significant portion of the study or see attached
August 3, 2009 at 3:55 pm #77093
Everyone was touting the new Twitter landing page but the truth is some simple “instructions” or how to’s on that page might help folks who look at Twitter and are clueless. In my own case, I signed up for Twitter in the fall when I heard about it from Virginia Tourism. I followed them and nothing else happened. I didn’t get it. I went away. In December I started blogging and managed to get on a zillion daily emails that talked about social media. Every other day there was something about Twitter and I eventually gleaned enough to get it. It took work though. So maybe if they make some of that information available when folks sign up there would be less folks not getting it. I am constantly amazed when I do follower management at the number of folks who don’t add an avatar (although for a while you couldn’t be sure that wasn’t a Twitter issue), don’t send a single tweet and don’t add the bio info. Mostly I make the decision to follow or not follow once and never again so it is really hard to decide with no info.
August 4, 2009 at 2:36 am #77091
I have to admit I didn’t really “get it” at first either, and I consider myself to be moderately tech savvy with experience as a Web developer/designer. It takes some effort to really delve into it and get involved – find people/agencies to follow, learn the ropes on posting and responding to people, retweeting, etc. When you first set up an account, none of this is really explained. It took reading Twitter Power in an effort to get up to speed on social media to help me get the full picture.
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