From Twitter Support:
Having trouble fitting a link into just 140 characters?
With Twitter’s new link-shortening feature, you can now paste a link of any length into the Tweet box on Twitter.com and it will be shortened to 19 characters. You no longer have to worry about fitting a long link into the 140 character limit.
As part of the rollout process, this will initially be available to a small percentage of users. It will eventually available for everyone. You should see it soon.
Of course, if you want to keep using your favorite link shortening service, you can continue to do so.
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