Discussion group for Government Web Metrics/Analytics.
Linda Bustos writes:
Just like a coach wouldn’t wait to the end of the season to review
game performance videos with the team, neither should you leave your
analytics on the bench ’til the end of the holiday season. You should be
reviewing analytics data daily to uncover opportunities for adjustments
in your merchandising and messaging.
However, you want to focus on what’s important, not just pour over pages and pages of stats. Here are 5 tips for leveraging analytics
during the holiday season, while minimizing your time spent.
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