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Discussion group for Government Web Metrics/Analytics.
Evan Lapointe writes:
Let me work my way backwards from offending anyone or causing a stir. But that, of course, requires stir.
You web analytics people suck. You don’t inspire me at all. You don’t inspire anyone around you. I’m sorry, but it’s true.
Now the working backwards part.
Who are the people who you think of as inspiring? Maybe a CEO. Maybe an athlete. Maybe Seth Godin or Eric Peterson or Avinash Kaushik, if you’re thinking a little more locally. What these people have in common (beyond charisma) is some sort of power. People listen to their
instructions. They have a talent, a gift, or just a position that
affords them leverage and control, and they inspire us because we seek
the same control. Their inspiring words illuminate a path that, if
followed, feel like they’ll bring us to a similar level of status,
influence, and control over our own destiny.
I feel like I hear a lot of complaining, though, among people who do web analytics, usability, information architecture, among other trades.
The complaints mostly center around the theme of not being able to get
traction, that people don’t understand analytics (or these other
trades), that decisions are made stupidly without them. And I think that
people start to believe, really believe, that they aren’t that important.
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