Discussion group for Government Web Metrics/Analytics.
The following Code of Ethics represents an industry effort to treat consumer data with the respect and attention it deserves. It is a commitment to data stewardship and an effort to educate organizations and Internet users globally of digital data collection and utilization practices.
This Code of Ethics was authored by Eric T. Peterson & John Lovett and refined by numerous members of the WAA, the WAA Standards Committee and the Digital Measurement community at large. Special thanks go out to the following individuals for their contributions: Peter Adams, Christopher Berry, Hemash Bhatti, Casey Carey, Josh Dreller, Aaron Fossum, Adam Greco, Anna Long, Jodi McDermott, Massimo Paolini, Judah Phillips, Gustavo Sanchez, Rudi Shumpert, Indu Sriram, Jim Sterne, Charles Thrasher, and Darrin Wood.
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