Discussion group for Government Web Metrics/Analytics.
WAA Awards of Excellence, Rising Star at NIH
February 16, 2011 at 9:18 pm #123351
I was provided this information from a member of the Web Analytics Association to share with all of you!
“I would like to let everyone know that Ann Poritzky, Web Analytics Lead at the National Institutes of Health has been nominated for the 2011 WAA Awards of Excellence in the category of Rising Star. If you haven’t already seen an email from WAA with your information for voting, you likely will see it soon.
As you can see from the nomination submitted (pasted below) by her colleagues at NIH, Ann has done a lot to support the web analytics community among federal agencies and especially in NIH. Of course, voting and the person/group for whom you may decide to vote is a very personal choice. I just wanted to call your attention to the opportunity so that those of you who are WAA members and who know Ann can give consideration to her nomination.”
Ann Poritzky, Web Analytics Lead, U.S. National Institutes of Health [+]
Ann Poritzky, a Rising Star in Web analytics within the federal government and the Web Analytics community at large, has provided invaluable leadership to colleagues at the National Institutes of Health (NIH), which has more than 1,700 public facing Web sites. For the past several years, Ann served as Chair of the Web Analytics Association’s (WAA) Public Sector Special Interest Group and has been an active member of the Federal Web Managers Council Metrics Sub-Council. In recognition of her leadership within the federal government, Ann assumed the role of Co-Chair of the Metrics Sub-Council in 2011. In 2007, Ann was one of the first to receive the Web Analytics Award of Achievement from the University of British Columbia’s award winning program. NIH ACTIVITIES NIH is comprised of the Office of the Director and 27 Institutes and Centers (ICs). Prior to Ann joining NIH in 2008, the ICs largely worked independently, using multiple tools and a variety of methodologies, resulting in reporting inconsistencies, gaps, and duplication of effort.
Few working in Web analytics knew one another. Others were not aware of the importance of Web metrics. Ann changed all that through her leadership of the trans-NIH Web Metrics Group. As NIH’s go-to resource for Web analytics, she has fostered a vibrant and growing community of Web measurement practitioners, and sponsored a speaker’s series featuring analytics experts from within and outside the government.
With her wide variety of experience with Web analytics, Ann mentors many NIH staff members, always ready to answer simple and complex questions; explain qualitative and quantitative evaluation options; convey knowledge about NIH Web measurement activities; and connect people at NIH who can learn from each other. Her knowledge and expertise facilitated numerous collaborations and alliances that increased productivity and efficiency throughout NIH.
In 2010 Ann applied for and received funding through a highly competitive NIH-wide application process for Developing Web Analytics Best Practices for NIH. A major goal of the project is to develop recommendations to improve the quality, consistency and comparability of Web site evaluation among NIH public-facing sites. Ann is currently providing oversight and direction to this Trans-NIH project as well as Web site analysis for NIH.gov using the American Customer Satisfaction Index (ACSI) survey, Webtrends, Google search data, Crazy Egg (heat mapping software) and GovDelivery (email) metrics. She also leads the trans-NIH Web Authors Group (WAG) and WAG Web Metrics Group. EXTERNAL ACTIVITIES Through NIH and other Federal Government channels, Ann provides information and resources critical to NIH Web site managers, decision makers, and her colleagues across Government.
After President Obama was elected, the new administration initiated efforts to revise and modernize the rules for federal agencies using Web site measurement, customization and social media. In recognition of her knowledge and expertise, Ann was invited to provide recommendations on proposed OMB policy changes to the White House New Media Office, the Office of Management and Budget (OMB), and the Federal Web Managers Council.
Ann worked tirelessly behind the scenes to assure that the OMB policy would be workable for her fellow government colleagues. When the new OMB policy guidelines were released in June 2010, NIH was one of the first federal agencies to implement them and served as a model for other agencies. In 2007, Ann co-founded the Web Analytics DC Networking Group, building the web analytics community in the traditionally non-profit public sector community, and fostering opportunities for web analytics professionals to learn from one another.
From 2008 to 2010, Ann served as Chair of the WAA Public Sector Special Interest Group, managing a groundbreaking WAA research project on how public sector and non-profit organizations use (and fail to use) Web analytics. Along with Phil Kemelor, lead researcher, she co-presented a WAA-sponsored hour-long Webinar on the research, Tapping the Potential of Web Analytics for Public Sector and Non-Profit Web Sites. Based on the survey results, she also co-wrote a technical assistance guide on Web analytics and the first piece of a WAA “Toolkit” for Public Sector practitioners on Return on Investment for public sector and non-profit Web sites to be published by the WAA in early 2011.
When Ann assumed the role of Co-Chair of the Federal Web Mangers Metrics Sub-Council, she recognized the growing use of Google Analytics in the Federal sector, and immediately planned a successful meeting discussing the use of Google Analytics by Federal agencies.
February 16, 2011 at 9:40 pm #123355
As Chair of the Web Analytics Association’s Public Sector Special Interest Group, I’d like to remind folks there are important advantages to WAA membership above and beyond voting on this important award.
WAA membership includes access to Web Analytics research and other resources provided by the Association, and significant discounts for the highly regarded University of British Columbia Award of Achievement in Web Analytics (
http://www.tech.ubc.ca/webanalytics/) training, important conferences, and other goodies. For info on the Web Analytics Association, please visit
February 28, 2011 at 6:49 pm #123353
For everyone’s info, Ann was voted a Finalist in the competition by WAA members. Winners will be announced at the WAA Spring Awards Gala, on March 15. Good luck to Ann and the other Finalists.
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