Discussion group for Government Web Metrics/Analytics.
Web Analytics Rock Star Eric Peterson writes:
Following up on last week’s thread about how the web analytics industry is on the cusp of becoming our own worst enemy as the tide of public opinion increasingly turns against online and
behavioral analytics I wanted to make good on my offer to help the Web
Analytics Association. I fully support the efforts of the Association to
create a solid community for web analytics professionals around the
world and have long been a contributor to their work, be it turning the Web Analytics Forum (at Yahoo! Groups) over to WAA management, opening the doors for WAA participation in Web Analytics Wednesday, and providing other “behind the scenes” support when asked.
To continue to support the Association I wanted to follow-up on something my partner John Lovett recently proposed. In a message to the
WAA’s Standards Committee John suggested something he and I talked a few
weeks back: the development of a “Web Analysts Code of Ethics.” In
[A Code of Ethics] would allow web analysts and the companies * we *
work for to wear white hats and gain the trust of consumers. It would
also be a starting point for an education campaign on the benefits of
digital measurement tracking.
I could not agree more. So, I figured I would start the conversation by drafting a document for review and comment by the Web Analytics
Association Standards Committee, the WAA Board of Directors, and all web analytics practitioners everywhere – WAA members or not.
The following is a “1.0” version of a “Web Analysts Code of Ethics.” As you read this please take the time to consider A) whether you agree
with the proposed statement, B) if not, why you disagree with the
proposed statement, and C) what you think is missing, and D) whether you
believe as a working web analysts you would have the ability (and be
willing) to adhere to this type of code. Any and all feedback is welcome and encouraged!
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