Some say 3 others say 4, so how many generations do we have working with social media and social networks in government? Who is in charge of the “collaboration” across the generations? What do we know or think about each other?
Millennials use of technology
March 15, 2010 at 10:59 am #95057
Accenture Global Research on Millennials’ Use of Technology: Jumping the Boundaries of Corporate IT surveyed 5,595 students and young workers in 13 countries to understand how the technology-driven culture of Millennials would affect IT organizations’ decisions in the future. The study indicates these Millennials display attitudes and behaviors toward technology that often clash with corporate controls over IT as well as traditional work styles and hierarchical structures.
The induction of Millennials into the workforce has many implications—and an equal number of opportunities—for organizations and particularly the CIOs holding the technology strings. Those that choose to listen, learn and adapt are most likely to improve competitive advantage in core areas, including recruiting and retention, innovation, and growth.
The Accenture survey indicates that Millennials:
* Increasingly choose their employer based on access to leading technology.
* Prefer to choose the computer, mobile device and applications they use at work.
* Express disappointment with the quality of employer-provided emerging technologies.
* Favor text messaging or instant messaging over e-mail.
* Routinely bypass corporate approval procedures when using devices and applications.
* Regularly download nonstandard technologies not available at work.
* Exhibit different notions of online privacy than older workers.
Based on this research, Accenture recommends executives:
* Take the lead on listening, learning and adapting. Organizations that work to develop a better understanding of emerging technologies and how Millennials use them can benefit in multiple ways. Find ways to tap into Millennials’ technical knowledge to increase innovation across the company. Invite cross-generational representation on IT councils.
* Balance IT boundaries and freedoms. CIOs can reconcile enterprise security, data privacy and regulatory compliance concerns by expanding IT policies where possible while educating Millennials on the business imperatives behind certain technology restrictions. Moreover, organizations should consider regional differences in technology attitudes and behaviors—and adjust policies accordingly.
* Adapt IT policies to deal with generational diversity. Judging from the on-the-go work style of Millennials, organizations may wish to invest more deeply in enabling their mobile workforces. CIOs should also focus IT upgrades on supporting a variety of hardware and software, and on implementing device-neutral architectures that allow workers to choose their preferred computing and support models.
* Accelerate experiments with social networks. Organizations must accept that Millennials actively research employers, managers, clients and service providers via social networks. Engaging with students and young workers via these channels can help make the company a magnet for new talent. CIOs should also consider the pros and cons of maintaining in-house social networks versus leveraging established external communities.
* Bridge the generation gap. Executives have an opportunity to restructure organizations to encourage creativity across all ages and experience levels. Find innovative ways to manage inter-generational teams. Establish two-way coaching programs that pair senior employees with Millennials to encourage collaboration and knowledge transfer.
Download Study (PDF format)
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March 15, 2010 at 11:00 am #95064
March 15, 2010 at 11:43 am #95062
Hi Henry – Here’s another story she wrote about it…
March 15, 2010 at 4:03 pm #95060
Another other quick follow-up and commentary from Alyssa Rosenberg:
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