We are looking at this right now and are leaning towards a web-based, self-directed course for employees. This would be a Social Media 101 for the masses type of course. Then, we figure we might need something more advanced for official users of social media, i.e. those employees who will be tweeting or posting on official accounts.
We’ve had consultants come in and give 101s to select groups of employees but with mixed results. Some employees were just too advanced for the material, others could barely keep up. We figure the self-directed venue would allow employees to go at their own pace.
The other question is, Do we make it mandatory? We do have some courses that are mandatory already: IT Security, Information management, etc, so there is a precedent. On the other hand, we don;t want to make social media a chore.
Poll of the Week
Could your inbox use a little more awesome?
Sign up to get a daily dose of awesome gov-focused resources, trainings, blogs and articles to help you do you job better.