Looking around in my agency lately I notice significant confusion in the ranks due to increased interest in and use of Web 2.0. Many folks higher in the ranks don’t understand its usefulness and variety of applications – from marketing, to community development, health education, and helping us harness input from our public to govern. Those who do understand all want to participate because they can see the fundamental power to facilitate growth, get the word out, and galvanize communities into action that this technology offers.
Take blogging for example: When a strategy calls for a blog, which many do, whose job is it to implement this strategy, design, write, and grow the blog? Is it a marketing responsibility, that of the press office, online editing, or specific health program areas? Who will do the day-to-day work of writing and updating on an ongoing basis?
Already tight on resources, programs and offices are asking how they will ultimately re-structure their worker base to address these needs, and if it is possible at all. They are also questioning if they can convince upper management to give it a shot at all.
Amidst all of these changes roles that have been outlined in public health for a long time are suddenly changing. For example suddenly a health educator must be tech savvy, a writer, understand SEA, and how to reach their target group in an online situations. It all seems daunting at times.
I would like to know if any of you have you noticed similar changes? What are theyand how has your organization tackled them?
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