Amanda Wood replied to the topic Press Relations Strategies in the World of “Informal” Media in the forum E-government 10 years, 5 months ago
Great suggestion! We have started monitoring the blogosphere both with our PR and Marketing campaigns as an exercise in listening. It is quite a shift for us but we are considering asking our bloggers to post on the influential sites as educators on common ground and possibly to generate interest from the community in our blogs and experts.
I definitely recommend using tools like Technorati and Blogsphere, as you have. Time will tell how this works for us.
Thanks you all for your insights.
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